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Pearl and Diamond Earrings

Fail

Shoppers spend an estimated $49K a year here, so Pearl and Diamond Earrings is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$49K/yr124K searches / yr
90-day growth
+20.4%search demand this quarter
Competition
41%top-5 click share · 30 brands · 34 sellers

Flapen Score

Pearl and Diamond Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pearl and Diamond Earrings is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pearl and Diamond Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Pearl and Diamond Earrings 124K times last year and spent an estimated $49K. The top 5 brands take 63% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+20.4%
Conversion, latest week
2.9%
Market size, estimated
$49Ka year
Top search term
pearl and diamond earrings46K searches a year

02 · Price

A sale here is worth $13.81.

Listings sell for $13.81 on average, from $9.05 to $27.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $13.81 that is $0 to $1K a year per listing.

Average price
$13.81under the $15 to $100 sweet spot
Price range
$9.05–$27.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #994 within Earrings. It carries 738 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#994in Earrings
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
738per listing
Listings tracked
45

04 · Newcomers

7 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
7Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pearl and Diamond Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

34

Top-5 brand share

63%

Top 20: 92%

Top-5 click share

41%

Top 20: 77%

Open market

33%

  • Brand 134%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Search terms

Top Pearl and Diamond Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pearl and diamond earrings46K/yr
  • pearl drop earrings silver23K/yr
  • pear drop earrings17K/yr
  • silver pearl drop earrings17K/yr
  • long pearl earrings for women7K/yr
  • baroque pearl statement earrings5K/yr
  • pearl leverback earrings7K/yr
  • pearl drop3K/yr

Reviews and returns

What reviews say buyers love and hate about Pearl and Diamond Earrings

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Size-Overall”
5.2%of orders come back
“The pearl was small”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pearl and Diamond Earrings questions

Answered from the same tracked data.