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peaky blinders costume

Skip it

Soft demand (-49.4% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 3Competition 87Returns 4Price range 35Avg price 87Brand share 79Review moat 49Quality gap 78

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great$66.03

avg listing price — sweet spot $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,587.66

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$12.49–$255.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$38K

$38K/yr · 227K searches

Returns

Bad11.0%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-49.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, peaky blinders costume is a $38K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 39/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

peaky blinders costume market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$99K–$132K
units × avg price
Conversion rate
0.3%
Avg BSR
#27,469
Page quality
0%
Prime
93%
Sponsored
90%
Out of stock
3.5%
Avg brand age
44 months
Avg seller age
185 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

36

Top-5 brand share

56%

Top 20: 90%

Top-5 click share

28%

Top 20: 64%

Open market

39%

  • HIGAKI19%
  • Fxzpiodi19%
  • PARTTELY7%
  • SOMTHRON7%
  • VOBOOM5%
  • HaBaeBae5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -49.4% search growth over the last 90 days.
35K25KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 24.4×

Top peaky blinders costume search terms

  • peaky blinders costume124K/yr
  • thomas shelby outfit13K/yr
  • peaky blinders outfit11K/yr
  • pinky blinders outfit for men8K/yr
  • peaky blinders clothing6K/yr
  • peaky blinders outfit men8K/yr
  • tommy shelby costume9K/yr
  • mens peaky blinders outfit4K/yr
  • peaky blinders costume men29K/yr
  • peaky blinder costume3K/yr
All search terms

Top peaky blinders costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7514%$2K6%$2K8%$3K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about peaky blinders costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“fit accurate”

Quality-Overall20%

“Reasonable quality for the price”

Value For Money15%

“Good for the price”

Material Quality5%

“The material is soft and lightweight”

Comfort-Overall4%

“comfortable”

Advertised Vs Actual Product3%

“AS ADVERTISED”

Strength2%

“Great suspenders”

Shape/Style2%

“I like the style”

Durability2%

“will last many uses”

Design-Overall1%

“Looks designer”

What buyers complain about

Size-Overall24%

“Was a tad bit tight”

Quality-Overall10%

“Cheap product”

Durability3%

“its frustrating that it started coming apart so quickly”

Advertised Vs Actual Product3%

“It doesn't look as good as it did in the photo”

Material Quality2%

“Cheap material and arrived with seams ripped”

Arm Fit2%

“the jacket arms were two inches too long made me feel like a child wearing dads coat”

Smell2%

“very faint smell”

Wrinkles2%

“It came with a weird crease because it was shrinkwrapped for shipment”

Neck Fit2%

“The collar was some kind of big for small”

Pain Relief-Overall2%

“biggest drawback is pain at neck”

Top return reasons

Size-Overall61%
Waist Fit5%
Length4%
Chest Fit4%
Material Quality4%
Shoulder Fit3%
Quality-Overall3%
Advertised Vs Actual Product2%
Color2%
Sleeve Fit2%

Common questions

Is peaky blinders costume profitable to sell on Amazon United States?
The niche generates $38K/yr across 67 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -49.4%. Flapen's verdict: Skip it (39/100).
How competitive is the peaky blinders costume niche?
32 brands and 36 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in peaky blinders costume?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 11.0% — above our launch gate.
When does demand for peaky blinders costume peak?
Demand peaks in Oct–Nov; the busiest month runs 24.4× the quietest.
What does it cost to enter the peaky blinders costume niche?
Listings span $12.49–$255.83; the average listing price is $66.03 (sweet spot $15–$100). The average incumbent carries 1,588 reviews — the moat a new listing must climb.