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peacock earrings

Skip it

High returns (8.9%) — this niche doesn't clear our bar today.

Market size 13Growth 25Conversion 39Competition 56Returns 11Price range 71Avg price 61Brand share 74Review moat 74Quality gap 58

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good551.53

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.64–$39.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.35

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Market size

Bad$53K

$53K/yr · 126K searches

Returns

Bad8.9%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, peacock earrings is a $53K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

peacock earrings market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$40K–$53K
units × avg price
Conversion rate
3.1%
Avg BSR
#5,383
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
2.5%
Avg brand age
43 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

24

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

51%

Top 20: 88%

Open market

33%

  • Quelay28%
  • Kicomvi10%
  • Dtja8%
  • Me&Hz7%
  • SilTriangle7%
  • YAZILIND6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Top peacock earrings search terms

  • peacock earrings53K/yr
  • peacock jewelry25K/yr
  • peacock earrings for women22K/yr
  • peacock feather earrings15K/yr
  • peacock jewelry for women12K/yr
All search terms

Top peacock earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$5K15%$8K20%$11K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about peacock earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“Colors were vibrant and pretty”

Quality-Overall17%

“Beautiful Earrings, Great Quality for the Price”

Value For Money14%

“Worth a buy”

Size-Overall9%

“Honestly fits well”

Advertised Vs Actual Product8%

“Theyre just what I was looking for”

Weight Light8%

“The jewelry is lightweight”

Design-Overall4%

“They look fabulous”

Shape/Style4%

“This purse is dressy, classy and super beautiful”

Gifting Purpose2%

“they are the perfect gift”

Brightness/Shine/Glow1%

“Sparkly”

What buyers complain about

Size-Overall21%

“Phone doesn't fit”

Quality-Overall16%

“Cheap”

Weight Heavy8%

“These are a bit heavier”

Durability8%

“may break easily like the bracelet”

Color5%

“I usually dont like green”

Unsustainable Design5%

“Also the plastic cover is cheaply made and designed”

Strength3%

“It feels fancy yet fragile at the hinges”

Natural Resource Wastage2%

“Waste of money”

Material Quality2%

“Cute buy it was very cheap material”

Brightness/Shine/Glow2%

“very pretty, no shine”

Top return reasons

Size-Overall32%
Color24%
Weight Heavy12%
Advertised Vs Actual Product7%
Defective Material/Parts5%
Quality-Overall5%
Precious Gemstone2%
Material Quality2%
Durability2%
Metal Authenticity2%

Common questions

Is peacock earrings profitable to sell on Amazon United States?
The niche generates $53K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (43/100).
How competitive is the peacock earrings niche?
22 brands and 24 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in peacock earrings?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 8.9% — above our launch gate.
When does demand for peacock earrings peak?
Demand peaks in Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the peacock earrings niche?
Listings span $4.64–$39.94; the average listing price is $13.35 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.