Is pea coat profitable to sell on Amazon United States?

The niche generates $0/yr across 141 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -78.1%. Flapen's verdict: Skip it (36/100).

How competitive is the pea coat niche?

67 brands and 91 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in pea coat?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 15.3% — above our launch gate.

When does demand for pea coat peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 19.2× the quietest.

What does it cost to enter the pea coat niche?

Listings span $19.47–$287.63; the average listing price is $80.70 (sweet spot $15–$100). The average incumbent carries 2,733 reviews — the moat a new listing must climb.

pea coat

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Great44%

top-5 brand share — no brand owns this niche

Avg price

Great$80.70

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,733.18

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$19.47–$287.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$0

$0/yr · 353K searches

Growth

Bad-78.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad15.3%

return rate — above 5% kills the launch gate

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, pea coat is a $0/yr Amazon United States market (353K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

pea coat market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $40K–$61K; units × avg price
Conversion rate: 0.0%
Avg BSR: #369
Page quality: 0%
Prime: 91%
Sponsored: 80%
Out of stock: 10.2%
Avg brand age: 50 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

67 rising

Sellers

Top-5 brand share

44%

Top 20: 73%

Top-5 click share

19%

Top 20: 42%

Open market

54%

Legendary Whitetails24%
Cole Haan6%
DOCKERS5%
Nautica5%
chouyatou4%
Amazon Essentials3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -78.1% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.2×

Open Trend

Top pea coat search terms

wool jacket men106K/yr -72.7%0.1% conv.
mens wool jacket69K/yr -81.7%0.0% conv.
mens car coat41K/yr -79.0%0.1% conv.
car coat men18K/yr -76.5%0.1% conv.
navy peacoat men6K/yr -36.9%0.1% conv.
men wool jacket11K/yr -75.9%0.2% conv.
mens wool jackets and coats7K/yr -68.5%0.0% conv.
wool jackets for men11K/yr -79.9%0.0% conv.
mens wool jackets8K/yr -74.3%0.0% conv.
navy pea coats for men16K/yr -89.9%0.3% conv.

All search terms

Top pea coat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Legendary Whitetails Mens Wool Blend Jacket Insulated Berber Lined Coat Foggy Ridge XX-Large

Legendary Whitetails$82.754.6★3,427 rev

Legendary Whitetails Mens Wool Blend Jacket Insulated Berber Lined Coat Charcoal Heather Large

Legendary Whitetails$106.854.6★3,427 rev

Legendary Whitetails Mens Wool Blend Jacket Insulated Berber Lined Coat Buffalo Plaid Large

Legendary Whitetails$101.264.6★3,427 rev

CHARTOU Mens Thermal Single Breasted Wool Blend Coat Business Peacoat with Detachable Zipper (Large Grey)

CHARTOU$58.024.2★600 rev

Cole Haan Signature Mens Wool Plush Car Coat camel Large

Cole Haan$89.524.4★675 rev

Newest

by launch date

NM-Fashions Mens Peacoat Winter Wool Jacket Double Breasted Wool Coat Navy - Classic Warm Mens Navy Peacoat Wool Outerwear Black Large

NM-Fashions$115.231 rev

7mo ago

Members Only Mens Winter Outwear Wool Iconic Racer Jacket Coat | Flannel Wool Jacket Men | Wool Lined Jacket Men - (Green Large)

Members Only$128.002 rev

8mo ago

Alpine Swiss Orson Mens Wool Blend Car Coat Tailored Long Topcoat for Men Single Breasted Overcoat Winter Jacket BLK 2XL

Alpine Swiss$53.7320 rev

12mo ago

Legendary Whitetails Mens Wool Blend Jacket Insulated Berber Lined Coat Charcoal Heather Large

Legendary Whitetails$106.853,427 rev

1y ago

Calvin Klein Mens Outerwear Jacket Dark Charcoal Large

Calvin Klein$78.8660 rev

1y ago

What buyers say about pea coat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“The size is right on the money”

Quality-Overall16%

“Overall, very happy with the quality and fit of this coat”

Warmth14%

“It keeps you warm”

Value For Money5%

“good value”

Comfort-Overall5%

“Very comfortable”

Shape/Style4%

“the style is spot on”

Weight Light3%

“good for a light weight coat”

Pockets/Compartments3%

“so many convenient pockets”

Material Quality3%

“The material quality of this coat is quite good”

Gifting Purpose2%

“A favorite gift”

What buyers complain about

Size-Overall14%

“Not a good fit”

Quality-Overall8%

“Looks cheap”

Material Quality7%

“cheap fabric”

Value For Money6%

“it's price gouged waaaayyyy overpriced”

Sleeve Fit4%

“Sleeves too long”

Stitch/Finish/Polish3%

“the patch on the elbow came un sewn”

Color3%

“Unless you have the coat in the right lighting, it will look black, not navy; it's that dark”

Thickness3%

“Thick”

Arm Fit3%

“The item came with some bad stitching on the right arm”

Weight Light2%

“Lighter than expected”

Top return reasons

Size-Overall47%

Sleeve Fit8%

Chest Fit6%

Material Quality6%

Shoulder Fit5%

Color4%

Length4%

Advertised Vs Actual Product3%

Waist Fit3%

Quality-Overall2%

Common questions

Is pea coat profitable to sell on Amazon United States?: The niche generates $0/yr across 141 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -78.1%. Flapen's verdict: Skip it (36/100).
How competitive is the pea coat niche?: 67 brands and 91 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in pea coat?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 15.3% — above our launch gate.
When does demand for pea coat peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 19.2× the quietest.
What does it cost to enter the pea coat niche?: Listings span $19.47–$287.63; the average listing price is $80.70 (sweet spot $15–$100). The average incumbent carries 2,733 reviews — the moat a new listing must climb.