Pea Coat

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -78.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months

353K

Growth, 90 days vs prior 90

-78.1%

Conversion, latest week

0.0%

Market size, estimated

$0a year

Peak month

December19.2× the quietest month

Top search term

wool jacket men106K searches a year

Listings sell for $80.70 on average, from $19.47 to $287.63. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $80.70 that is $0 to $8K a year per listing.

Average price

$80.70inside the $15 to $100 sweet spot

Price range

$19.47–$287.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

15.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #369 within Jackets & Coats. It carries 2,733 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

91%

Out of stock, average day

10.2%

Average rank

#369in Jackets & Coats

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,733per listing

Listings tracked

141

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months