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Pawfect House

Fail

The top 5 brands take 100% of clicks, so Pawfect House is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$47K/yr118K searches / yr
90-day growth
+218.6%search demand this quarter
Competition
70%top-5 click share · 3 brands · 5 sellers

Flapen Score

Pawfect House against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pawfect House is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pawfect House market on Amazon at a glance

Shoppers on Amazon United States searched for Pawfect House 118K times last year and spent an estimated $47K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +218.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+218.6%
Conversion, latest week
1.6%
Market size, estimated
$47Ka year
Top search term
pawfect house58K searches a year

02 · Price

A sale here is worth $24.61.

Listings sell for $24.61 on average, from $14.12 to $33.80. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $24.61 that is $0 to $2K a year per listing.

Average price
$24.61inside the $15 to $100 sweet spot
Price range
$14.12–$33.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 42.5% of listings are out of stock. The average listing ranks #24,601 within Swim. It carries 200 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
11%
Out of stock, average day
42.5%
Average rank
#24,601in Swim
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
200per listing
Listings tracked
18

04 · Newcomers

6 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
6Amazon's first-year sales bar
Average brand age
25 months

Products

Top Pawfect House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 229%
  • Brand 32%
  • Open — no brand owns it (0%)

Search terms

Top Pawfect House search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pawfect house58K/yr
  • pawfect house gifts16K/yr
  • pawfect house personalized19K/yr
  • the pawfect house store12K/yr
  • pawfect house reviews4K/yr
  • the pawfect house6K/yr
  • pawfect house store3K/yr

Reviews and returns

What reviews say buyers love and hate about Pawfect House

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Fun/Entertainment Experience”
2.0%of orders come back
“It just wasn't as fun as it looked”
A buyer, on “Fun/Entertainment Experience”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pawfect House questions

Answered from the same tracked data.