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Paw Patrol Swimsuit Boys

Fail

The top 5 brands take 99% of clicks, so Paw Patrol Swimsuit Boys is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$31K/yr94K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
17%top-5 click share · 8 brands · 24 sellers

Flapen Score

Paw Patrol Swimsuit Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Paw Patrol Swimsuit Boys is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Swimsuit Boys market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Swimsuit Boys 94K times last year and spent an estimated $31K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
1.5%
Market size, estimated
$31Ka year
Peak month
June8.6× the quietest month
Top search term
paw patrol swimsuit boys28K searches a year

02 · Price

A sale here is worth $22.03.

Listings sell for $22.03 on average, from $10.61 to $47.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $22.03 that is $0 to $2K a year per listing.

Average price
$22.03inside the $15 to $100 sweet spot
Price range
$10.61–$47.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #469 within Clothing. It carries 326 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
99%
Out of stock, average day
3.4%
Average rank
#469in Clothing
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
326per listing
Listings tracked
112

04 · Newcomers

1 of last year's 45 launches cleared the first-year sales bar.

45 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
45
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Paw Patrol Swimsuit Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

24

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

17%

Top 20: 42%

Open market

1%

  • Brand 157%
  • Brand 226%
  • Brand 311%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Paw Patrol Swimsuit Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 8.6×

Search terms

Top Paw Patrol Swimsuit Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol swimsuit boys28K/yr
  • paw patrol swimsuit girls21K/yr
  • paw patrol bathing suit15K/yr
  • paw patrol swim trunks9K/yr
  • paw patrol swimsuit10K/yr
  • paw patrol bathing suit girls8K/yr
  • paw patrol bathing suit boys4K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Swimsuit Boys

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Does not fit”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Paw Patrol Swimsuit Boys questions

Answered from the same tracked data.