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Paw Patrol Suitcase

Fail

Shoppers spend an estimated $58K a year here, so Paw Patrol Suitcase is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$58K/yr48K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
57%top-5 click share · 12 brands · 28 sellers

Flapen Score

Paw Patrol Suitcase against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Paw Patrol Suitcase is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Suitcase market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Suitcase 48K times last year and spent an estimated $58K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
2.1%
Market size, estimated
$58Ka year
Peak month
December2.2× the quietest month
Top search term
paw patrol suitcase22K searches a year

02 · Price

A sale here is worth $56.24.

Listings sell for $56.24 on average, from $24.39 to $128.90. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $56.24 that is $0 to $6K a year per listing.

Average price
$56.24inside the $15 to $100 sweet spot
Price range
$24.39–$128.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #160 within Luggage. It carries 527 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
25.2%
Average rank
#160in Luggage
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
527per listing
Listings tracked
24

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
41 months

Products

Top Paw Patrol Suitcase products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

28

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 96%

Open market

9%

  • Bioworld51%
  • Fast Forward17%
  • Paw Patrol17%
  • Ruz2%
  • American Tourister2%
  • FUL2%
  • Open — no brand owns it (6 brands, 9%)

Demand

Paw Patrol Suitcase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Paw Patrol Suitcase search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paw patrol suitcase22K/yr
  • paw patrol luggage11K/yr
  • paw patrol suitcases for boys11K/yr
  • paw patrol luggage for boys5K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Suitcase

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
37%of negative reviews mention “Size-Overall”
6.8%of orders come back
“Small bag for preschoolers”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Paw Patrol Suitcase questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data