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Paw Patrol Shirt

Fail

The top 5 brands take 99% of clicks, so Paw Patrol Shirt is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$132K/yr583K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
16%top-5 click share · 7 brands · 30 sellers

Flapen Score

Paw Patrol Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Paw Patrol Shirt is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Shirt 583K times last year and spent an estimated $132K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
583K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
1.1%
Market size, estimated
$132Ka year
Peak month
December3.0× the quietest month
Top search term
paw patrol shirt102K searches a year

02 · Price

A sale here is worth $21.38.

Listings sell for $21.38 on average, from $7.95 to $44.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $21.38 that is $0 to $2K a year per listing.

Average price
$21.38inside the $15 to $100 sweet spot
Price range
$7.95–$44.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,063 within Clothing. It carries 1,239 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
99%
Out of stock, average day
4.7%
Average rank
#1,063in Clothing
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,239per listing
Listings tracked
161

04 · Newcomers

8 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
8Amazon's first-year sales bar
Average brand age
37 months

Products

Top Paw Patrol Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

7 flat

Sellers

30

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

16%

Top 20: 39%

Open market

0%

  • Brand 142%
  • Brand 239%
  • Brand 316%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 0%)

Demand

Paw Patrol Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Paw Patrol Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol shirt102K/yr
  • paw patrol clothes114K/yr
  • paw patrol clothes for boys63K/yr
  • paw patrol shirts for boys45K/yr
  • paw patrol outfit for boys38K/yr
  • paw patrol outfit30K/yr
  • paw patrol toddler clothes26K/yr
  • paw patrol shirts24K/yr
  • paw patrol boys clothes20K/yr
  • paw patrol t shirt9K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Shirt

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Paw Patrol Shirt questions

Answered from the same tracked data.