paw patrol shirt
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$21.38avg listing price — sweet spot $15–$100
Price range
Great$7.95–$44.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,239.37avg incumbent reviews — the moat a new listing must climb
Market size
Okay$132K$132K/yr · 583K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paw patrol shirt is a $132K/yr Amazon United States market (583K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 41/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
paw patrol shirt market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $171K–$214K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,063
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 76%
- Out of stock
- 4.7%
- Avg brand age
- 37 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
7 flat
Sellers
30
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
16%
Top 20: 39%
Open market
0%
- Paw Patrol42%
- Nickelodeon39%
- Tstars16%
- Crocs1%
- Josmo1%
- LUV HER1%
- Open — no brand owns it (1 brand, 0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 3.0×
Top paw patrol shirt search terms
- paw patrol shirt102K/yr
- paw patrol clothes114K/yr
- paw patrol clothes for boys63K/yr
- paw patrol shirts for boys45K/yr
- paw patrol outfit for boys38K/yr
- paw patrol outfit30K/yr
- paw patrol toddler clothes26K/yr
- paw patrol shirts24K/yr
- paw patrol boys clothes20K/yr
- paw patrol t shirt9K/yr
Top paw patrol shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nickelodeon baby boys Paw Patrol T-shirt 3-pack novelty infant and toddler shirts Black/Royal/Light Blue 4T US
Nickelodeon$18.284.7★2,811 rev
PAW Patrol Boys Toddler Small but Tough Cape T-Shirt with Short Sleeve Blue 4T
Nickelodeon$12.304.8★1,540 rev
Paw Patrol Baby Boys Group Short Sleeve T-Shirt Movie and tv Fan t Shirts Navy Heather 4T US
Paw Patrol$11.714.6★1,572 rev
Paw Patrol Boys 3 Pack T-Shirt Set | Kids Rubble Chase & Marshall Complete Tee Bundle | Blue Green & White Top Collection
Paw Patrol$23.694.5★377 rev
Nickelodeon baby boys Paw Patrol T-shirt 3-pack novelty infant and toddler shirts Black/Royal/Light Blue 5T US
Nickelodeon$17.554.7★2,811 rev
Newest
by launch date
Nickelodeon Boys Paw Patrol 6-Piece Snug-Fit Cotton Pajamas Set Brave Pups 4
Nickelodeon$29.301,024 rev
Paw Patrol Chase Marshall Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids
Paw Patrol$19.2225 rev
Paw Patrol Boys French Terry Short Sleeve T-Shirt and Short Set for Toddler and Big Kids
Paw Patrol$25.9213 rev
Paw Patrol Boys French Terry Short Sleeve T-Shirt and Short Set for Toddler and Big Kids
Paw Patrol$26.1413 rev
Nickelodeon Toddler Boys Graphic Tees 2-Pack Paw Patrol T Shirts for Boys
Nickelodeon$17.81175 rev
Trending
90-day click momentumNickelodeon Toddler Boys Graphic Tees 2-Pack Paw Patrol T Shirts for Boys
Nickelodeon$17.814.6★
Paw Patrol Boys 3 Pack T-Shirt Set | Kids Rubble Chase & Marshall Complete Tee Bundle | Blue Green & White Top Collection
Paw Patrol$25.404.5★
Paw Patrol Boys French Terry Short Sleeve T-Shirt and Short Set for Toddler and Big Kids
Paw Patrol$26.145.0★
Chase Paw Patrol 2nd Birthday Shirt for Boys - Toddler Party T-Shirt Gift for 2 Year Old 3T Black
Tstars$19.584.8★
Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black
Tstars$19.514.8★
What buyers say about paw patrol shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Size fit as described”
“Decent quality”
“Cute gift”
“Cute and soft”
“Great color of pink”
“As advertised”
“Comfortable”
“Worth the money”
“The material is soft and lightweight, which makes them comfortable for bedtime without feeling too heavy or stiff”
“holds up well”
What buyers complain about
“Bigger than expected”
“overpriced, cheap quality, useless contents”
“Blurry Print”
“overpriced”
“Cheap material”
“Shrunk right away”
“The compass and whistle dont actually work”
“False advertising”
“not very soft, my 3-1/2 yo granddaughter daughter says it's scratchy and not soft”
“Much darker color than pictured”
Top return reasons
Common questions
- Is paw patrol shirt profitable to sell on Amazon United States?
- The niche generates $132K/yr across 161 tracked products. 8 of 26 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the paw patrol shirt niche?
- 7 brands and 30 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in paw patrol shirt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 2.6%.
- When does demand for paw patrol shirt peak?
- Demand peaks in Oct–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the paw patrol shirt niche?
- Listings span $7.95–$44.96; the average listing price is $21.38 (sweet spot $15–$100). The average incumbent carries 1,239 reviews — the moat a new listing must climb.