Paw Patrol Pajamas
FailThe top 5 brands take 99% of clicks, so Paw Patrol Pajamas is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $178K/yr449K searches / yr
- 90-day growth
- -39.0%search demand this quarter
- Competition
- 19%top-5 click share · 7 brands · 22 sellers
Flapen Score
Paw Patrol Pajamas against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Paw Patrol Pajamas is stronger. Inside it, weaker.
Market
The Paw Patrol Pajamas market on Amazon at a glance
Shoppers on Amazon United States searched for Paw Patrol Pajamas 449K times last year and spent an estimated $178K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.
- Searches, last 12 months
- 449K
- Growth, 90 days vs prior 90
- -39.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $178Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- paw patrol pajamas212K searches a year
02 · Price
A sale here is worth $25.34.
Listings sell for $25.34 on average, from $13.05 to $39.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $25.34 that is $0 to $3K a year per listing.
- Average price
- $25.34inside the $15 to $100 sweet spot
- Price range
- $13.05–$39.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #1,896 within Clothing. It carries 636 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 79%
- Out of stock, average day
- 7.8%
- Average rank
- #1,896in Clothing
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 636per listing
- Listings tracked
- 113
04 · Newcomers
9 of last year's 40 launches cleared the first-year sales bar.
40 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 40
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Paw Patrol Pajamas products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Paw Patrol Boys 6-Piece Cotton Pajama Set Matching Snug-fit Shirt & Pants Soft & Cute for Kids
- Price
- $38.21
- Rating
- 4.6/5
- Reviews
- 1,024
- Age
- 2mo ago

Nickelodeon Boys Paw Patrol 6-Piece Snug-Fit Cotton Pajamas Set Brave Pups 4
- Price
- $29.30
- Rating
- 4.6/5
- Reviews
- 1,024
- Age
- 2mo ago

PAW Patrol Boys Chase Marshall and Rubble Pajamas Size 4 Multicolored
- Price
- $21.37
- Rating
- 4.6/5
- Reviews
- 1,580
- Age
- 8y ago

PAW Patrol Boys Chase Marshall and Rubble Pajamas Size 6 Multicolored
- Price
- $21.38
- Rating
- 4.6/5
- Reviews
- 1,580
- Age
- 8y ago

Nickelodeon Paw Patrol Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Little Kids
- Price
- $20.97
- Rating
- 4.7/5
- Reviews
- 442
- Age
- 5y ago
Trending
estimated 90-day click momentum
Nickelodeon Girls 4-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids GIRLS PAW POWER 3T
- Price
- $23.97
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 6mo ago

Nickelodeon Boys 4-Piece Snug-fit Cotton Short Sleeve Matching Pajama Set Soft & Cute for Kids SKETCHY PAWS 3T
- Price
- $22.32
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 6mo ago

Bellabu Bear Paw Patrol Rayon from Bamboo Two-Piece Pajamas for Boys & Girls 4T (Halloween Pups 4T)
- Price
- $20.58
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 1y ago

Nickelodeon Boys 4-Piece Snug-fit Cotton Matching Pajama Set Short-Sleeve Soft & Cute for Kids PAW AND STRIPES 4T
- Price
- $24.17
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 6mo ago

Paw Patrol Nickelodeon Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids
- Price
- $19.55
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 1y ago
Newest
by launch date
Paw Patrol Boys 6-Piece Cotton Pajama Set Matching Snug-fit Shirt & Pants Soft & Cute for Kids
- Price
- $38.21
- Rating
- 4.6/5
- Reviews
- 1,024
- Age
- 2mo ago

Nickelodeon Boys Paw Patrol 6-Piece Snug-Fit Cotton Pajamas Set Brave Pups 4
- Price
- $29.30
- Rating
- 4.6/5
- Reviews
- 1,024
- Age
- 2mo ago

Nickelodeon boys Paw Patrol | Baby Shark 2-piece Loose-fit Pajama Set Soft & Cute for Kids PEEKABOO PAWS 2 3T
- Price
- $13.78
- Rating
- 4.8/5
- Reviews
- 1,902
- Age
- 2mo ago

Paw Patrol Girls Paw Patrol 2-Piece Snug-fit Cotton Holiday Pajama Set Soft & Cute for Kids LOVELY SKYE 4T
- Price
- $19.22
- Rating
- 4.4/5
- Reviews
- 349
- Age
- 2mo ago

Paw Patrol | Baby Shark | Blues Clues & You 4-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids CHIEF MARSHALL 6
- Price
- $22.59
- Rating
- 4.7/5
- Reviews
- 422
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.
Brands
7 falling
Sellers
22
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
19%
Top 20: 48%
Open market
0%
- Paw Patrol48%
- Nickelodeon38%
- Bellabu Bear11%
- Get Trend1%
- Little Sleepies0%
- Franco0%
- Open — no brand owns it (1 brand, 0%)
Demand
Paw Patrol Pajamas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Paw Patrol Pajamas search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paw patrol pajamas212K/yr
- paw patrol pjs36K/yr
- paw patrol pajamas 4t38K/yr
- paw patrol pajamas 5t31K/yr
- paw patrol pajamas 3t26K/yr
- paw patrol pjs 4t13K/yr
- paw patrol pjs 5t10K/yr
- paw patrol pjs 3t10K/yr
- paw patrol toddler pajamas8K/yr
- paw patrol pajamas size 68K/yr
Reviews and returns
What reviews say buyers love and hate about Paw Patrol Pajamas
We read the reviews and the return reasons for every product selling here.
“Run big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paw Patrol Pajamas questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









