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35

paw patrol croc charms

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 18Conversion 10Competition 73Returns 44Price range 76Avg price 95Brand share 21Review moat 25Quality gap 27

Avg price

Incredible$23.26

avg listing price — sweet spot $15–$100

Price range

Great$5.37–$44.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,465.42

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$30K

$30K/yr · 165K searches

According to Flapen's Amazon United States niche tracking, paw patrol croc charms is a $30K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 35/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

paw patrol croc charms market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
$58K–$70K
units × avg price
Conversion rate
0.8%
Avg BSR
#1,624
Page quality
0%
Prime
98%
Sponsored
69%
Out of stock
9.7%
Avg brand age
27 months
Avg seller age
123 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

98

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

4%

  • Crocs39%
  • Paw Patrol21%
  • Get Trend18%
  • Josmo8%
  • LUV HER5%
  • Nickelodeon4%
  • Open — no brand owns it (5 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -14.1% search growth over the last 90 days.
7K5KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.9×

Top paw patrol croc charms search terms

  • paw patrol crocs77K/yr
  • paw patrol croc charms35K/yr
  • paw patrol jibbitz14K/yr
  • crocs paw patrol9K/yr
  • paw patrol crocs toddler10K/yr
  • paw patrol jibbitz for crocs8K/yr
  • croc charms paw patrol4K/yr
  • paw patrol charms4K/yr
  • paw patrol crocs charms3K/yr
All search terms

Top paw patrol croc charms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$9106%$2K9%$3K12%$4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about paw patrol croc charms

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality crocs”

Size-Overall15%

“The fit is true to size and they're easy to slip on and off, which is a big deal when you're wrangling a toddler”

Gifting Purpose14%

“Great Gift”

Color7%

“Shoe is bright and colorful”

Value For Money6%

“Worth the purchase”

Ease Of Cleaning5%

“Cleans unwell, no fading”

Comfort-Overall4%

“Cute and comfortable”

Durability3%

“They are incredibly durable”

Material Quality3%

“The material is durable”

Ease Of Use3%

“They were easy to use”

What buyers complain about

Size-Overall30%

“Sizing is not accurate”

Durability11%

“They broke after one wear”

Strap/String Quality6%

“But the strap is not proportion for the shoe”

Ease Of Use6%

“It is nearly impossible to get them to fit into toddler croc holes”

Product Condition4%

“Arrived Used”

Wrinkles4%

“One of the shoes came with a huge crease causing a new shoe to look damaged already”

Functionality-Overall4%

“Not Gonna Work For Us”

Strength4%

“fragile”

Add-Ons/Attachments2%

“Looks OK, difficult to attach/remove”

Thin2%

“Very thin”

Top return reasons

Size-Overall66%
Feet Fit12%
Length11%
Width3%
Advertised Vs Actual Product3%
Strap/String Quality1%
Value For Money1%
Color1%
Product Condition1%
Sleeve Fit0%

Common questions

Is paw patrol croc charms profitable to sell on Amazon United States?
The niche generates $30K/yr across 45 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (35/100).
How competitive is the paw patrol croc charms niche?
11 brands and 98 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in paw patrol croc charms?
Top complaints mined from reviews: Size-Overall, Durability, Strap/String Quality. The return rate is 3.5%.
When does demand for paw patrol croc charms peak?
Demand peaks in Mar–Apr; the busiest month runs 2.9× the quietest.
What does it cost to enter the paw patrol croc charms niche?
Listings span $5.37–$44.96; the average listing price is $23.26 (sweet spot $15–$100). The average incumbent carries 4,465 reviews — the moat a new listing must climb.