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Paw Patrol Croc Charms

Fail

Shoppers spend an estimated $30K a year here, so Paw Patrol Croc Charms is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$30K/yr165K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
41%top-5 click share · 11 brands · 98 sellers

Flapen Score

Paw Patrol Croc Charms against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Paw Patrol Croc Charms is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Croc Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Croc Charms 165K times last year and spent an estimated $30K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Apr. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
0.8%
Market size, estimated
$30Ka year
Peak month
March2.9× the quietest month
Top search term
paw patrol crocs77K searches a year

02 · Price

A sale here is worth $23.26.

Listings sell for $23.26 on average, from $5.37 to $44.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $23.26 that is $2K to $6K a year per listing.

Average price
$23.26inside the $15 to $100 sweet spot
Price range
$5.37–$44.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #1,624 within Shoes. It carries 4,465 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
98%
Out of stock, average day
9.7%
Average rank
#1,624in Shoes
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
4,465per listing
Listings tracked
45

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Paw Patrol Croc Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

98

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

4%

  • Brand 139%
  • Brand 221%
  • Brand 318%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 4%)

Demand

Paw Patrol Croc Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.9×

Search terms

Top Paw Patrol Croc Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol crocs77K/yr
  • paw patrol croc charms35K/yr
  • paw patrol jibbitz14K/yr
  • crocs paw patrol9K/yr
  • paw patrol crocs toddler10K/yr
  • paw patrol jibbitz for crocs8K/yr
  • croc charms paw patrol4K/yr
  • paw patrol charms4K/yr
  • paw patrol crocs charms3K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Croc Charms

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Sizing is not accurate”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Paw Patrol Croc Charms questions

Answered from the same tracked data.