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Paw Patrol Bow

Fail

The top 5 brands take 99% of clicks, so Paw Patrol Bow is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$175K/yr331K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
22%top-5 click share · 6 brands · 26 sellers

Flapen Score

Paw Patrol Bow against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Paw Patrol Bow is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Bow market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Bow 331K times last year and spent an estimated $175K. The top 5 brands take 99% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
2.5%
Market size, estimated
$175Ka year
Peak month
November1.6× the quietest month
Top search term
paw patrol dress63K searches a year

02 · Price

A sale here is worth $21.46.

Listings sell for $21.46 on average, from $8.28 to $39.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $21.46 that is $0 to $2K a year per listing.

Average price
$21.46inside the $15 to $100 sweet spot
Price range
$8.28–$39.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #442 within Dresses. It carries 1,123 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#442in Dresses
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,123per listing
Listings tracked
82

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Paw Patrol Bow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

26

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

22%

Top 20: 52%

Open market

0%

  • Brand 172%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 61%

Demand

Paw Patrol Bow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Paw Patrol Bow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol dress63K/yr
  • paw patrol girls clothes49K/yr
  • paw patrol clothes for girls49K/yr
  • paw patrol outfits for girls27K/yr
  • skye stuffed animal18K/yr
  • skye paw patrol dress8K/yr
  • paw patrol purse11K/yr
  • paw patrol skye plush15K/yr
  • skye dress6K/yr
  • skye toys9K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Bow

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
43%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Size up”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Paw Patrol Bow questions

Answered from the same tracked data.