paw patrol birthday shirt
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$19.06avg listing price — sweet spot $15–$100
Price range
Great$11.23–$26.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,163.73avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 137K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paw patrol birthday shirt is a $44K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
paw patrol birthday shirt market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $48K–$57K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,203
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 90%
- Out of stock
- 1.5%
- Avg brand age
- 30 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
3 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
28%
Top 20: 68%
Open market
0%
- Tstars80%
- Paw Patrol15%
- Nickelodeon6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.2×
Top paw patrol birthday shirt search terms
- paw patrol birthday shirt80K/yr
- paw patrol birthday shirt 313K/yr
- paw patrol 3rd birthday shirt12K/yr
- paw patrol birthday shirt 49K/yr
- paw patrol 4th birthday shirt9K/yr
- paw patrol birthday shirt 25K/yr
- paw patrol birthday shirt 56K/yr
- paw patrol 5th birthday shirt4K/yr
Top paw patrol birthday shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 4T Navy
Tstars$19.914.8★1,298 rev
Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black
Tstars$19.514.8★1,646 rev
Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Red
Tstars$19.504.8★1,646 rev
Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 3T Navy
Tstars$19.624.8★1,646 rev
Chase Paw Patrol 2nd Birthday Shirt for Boys - Toddler Party T-Shirt Gift for 2 Year Old 2T Black
Tstars$19.944.8★742 rev
Newest
by launch date
Skye Paw Patrol 4th Birthday Shirt for 4 Year Old Girls - Pup-Themed Party Toddler T-Shirt 3T Light Pink
Tstars$17.16936 rev
Skye Paw Patrol 4th Birthday Shirt for 4 Year Old Girls - Pup-Themed Party Toddler T-Shirt 5T Light Pink
Tstars$17.46936 rev
Paw Patrol 5 Chase Shirt Gifts for Five Years Old 5th Birthday Theme Party Toddler Kids T-Shirt 5T Navy
Tstars$19.251,298 rev
Paw Patrol Nickelodeon Birthday Girls Short Sleeve T-Shirt for Toddlers and Big Kids Pink
Paw Patrol$15.2752 rev
Paw Patrol Nickelodeon Birthday Boys Short Sleeve T-Shirt for Toddler and Big Kids Beige
Paw Patrol$11.2336 rev
Trending
90-day click momentum
Chase Paw Patrol 2nd Birthday Shirt for Boys - Toddler Party T-Shirt Gift for 2 Year Old 3T Gray
Tstars$19.464.8★
Skye Paw Patrol 4th Birthday Shirt for 4 Year Old Girls - Pup-Themed Party Toddler T-Shirt 3T Light Pink
Tstars$17.164.8★
Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 4T Red
Tstars$19.934.8★
Nickelodeon baby boys Paw Patrol T-shirt 3-pack novelty infant and toddler shirts Black/Royal/Light Blue 5T US
Nickelodeon$17.554.7★
Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Red
Tstars$19.504.8★
What buyers say about paw patrol birthday shirt
What buyers praise and complain about, mined from review topics.What buyers love
“My granddaughter lovers it true to size”
“Great quality and made for cute birthday pics”
“As advertised”
“The color is true to its image”
“Great birthday gift”
“supper comfortable and the print its clear”
“soft”
“great material”
“Good bang for your buck”
“Design was even prettier than pictured on ad”
What buyers complain about
“wrong sizing”
“Material feels a little thicker”
“Shirt not good quality”
“The print is not good”
“Looks like they spent $1 on the shirt”
“Although the size of the shirt was perfect, the design in the front was lacking color and quality”
“The material isn't that good”
“faded to a pinkish color in some areas”
Top return reasons
Common questions
- Is paw patrol birthday shirt profitable to sell on Amazon United States?
- The niche generates $44K/yr across 52 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the paw patrol birthday shirt niche?
- 3 brands and 8 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in paw patrol birthday shirt?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.5%.
- When does demand for paw patrol birthday shirt peak?
- Demand peaks in Jan; the busiest month runs 2.2× the quietest.
- What does it cost to enter the paw patrol birthday shirt niche?
- Listings span $11.23–$26.64; the average listing price is $19.06 (sweet spot $15–$100). The average incumbent carries 1,164 reviews — the moat a new listing must climb.