paul smith socks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible58.55avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$33.97avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$15.41–$158.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paul smith socks is a $21K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
paul smith socks market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $42K–$51K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #1,024
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 45%
- Out of stock
- 35.7%
- Avg brand age
- 51 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 81%
Open market
0%
- Paul Smith99%
- POLO RALPH LAUREN1%
- MARCOLIANI1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Top paul smith socks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PS Paul Smith Mens Two Pack Signature Stripe Socks Multicolor One Size
Paul Smith$47.914.6★12 rev
PS Paul Smith Mens Six Pack Signature Stripe Socks Multicolor One Size
Paul Smith$158.085.0★2 rev
PS Paul Smith Mens Sport Stripe Socks Navy One Size
Paul Smith$29.755.0★5 rev
PS Paul Smith MEN SOCK SIGNATURE STRP MULTI COLOURED 0
Paul Smith$29.424.7★3 rev
PS Paul Smith MEN SOCK SIGNATURE STRP NAVY 0
Paul Smith$29.794.7★3 rev
Newest
by launch datePS Paul Smith Mens Six Pack Signature Stripe Socks Multicolor One Size
Paul Smith$158.082 rev
PS Paul Smith Mens Sport Stripe Socks Navy One Size
Paul Smith$29.755 rev
PS Paul Smith MEN SOCK SIGNATURE STRP MULTI COLOURED 0
Paul Smith$29.423 rev
PS Paul Smith MEN SOCK SIGNATURE STRP NAVY 0
Paul Smith$29.793 rev
PS Paul Smith Mens Two Pack Signature Stripe Socks Multicolor One Size
Paul Smith$47.389 rev
Trending
90-day click momentum
PS Paul Smith MEN SOCK NIAM STRIPE Turquoise/Aqua 0
Paul Smith$24.970.0★
PS Paul Smith MEN SOCK MAREK STR Navy 0
Paul Smith$23.335.0★
PS Paul Smith MEN SOCK TONAL SIGNATURE Navy 0
Paul Smith$46.760.0★
PS Paul Smith Mens Sport Stripe Socks Navy One Size
Paul Smith$29.755.0★
PS Paul Smith MEN SOCK MAREK STR Light/Pastel Grey 0
Paul Smith$27.225.0★
What buyers say about paul smith socks
What buyers praise and complain about, mined from review topics.What buyers love
“are very well made”
“Very comfortable”
“Soft material”
“the fit is comfortable”
“This was a particularly great color combination”
“Nice style”
“Excellent design and quality”
“durable”
“stretch just enough”
“not a cheap plastic one”
What buyers complain about
“Cheap”
“it's wasted on the cheap, poor and miserable material”
“The others were either ruined in the wash or got holes in the toe area”
“Found holes in the bottom and toes”
“These socks fell apart after only a couple wears”
“not thick material”
Top return reasons
Common questions
- Is paul smith socks profitable to sell on Amazon United States?
- The niche generates $21K/yr across 44 tracked products. 2 of 40 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the paul smith socks niche?
- 3 brands and 8 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in paul smith socks?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Machine Wash Suitability. The return rate is 1.6%.
- When does demand for paul smith socks peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the paul smith socks niche?
- Listings span $15.41–$158.08; the average listing price is $33.97 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.