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Paul Frank

Fail

Buyers convert on only 0.3% of searches, so Paul Frank is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$25K/yr425K searches / yr
90-day growth
+12.0%search demand this quarter
Competition
37%top-5 click share · 21 brands · 28 sellers

Flapen Score

Paul Frank against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Paul Frank is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paul Frank market on Amazon at a glance

Shoppers on Amazon United States searched for Paul Frank 425K times last year and spent an estimated $25K. The top 5 brands take 82% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
425K
Growth, 90 days vs prior 90
+12.0%
Conversion, latest week
0.3%
Market size, estimated
$25Ka year
Top search term
paul frank269K searches a year

02 · Price

A sale here is worth $21.38.

Listings sell for $21.38 on average, from $7.94 to $67.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.38 that is $0 to $2K a year per listing.

Average price
$21.38inside the $15 to $100 sweet spot
Price range
$7.94–$67.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #9,790 within Tops, Tees & Blouses. It carries 213 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
96%
Out of stock, average day
7.7%
Average rank
#9,790in Tops, Tees & Blouses
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
213per listing
Listings tracked
48

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Paul Frank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

28

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

15%

  • Brand 149%
  • Brand 219%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (15 brands, 15%)

Demand

Paul Frank search demand

Weekly searches over the year. Pick a range.

13K8KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Paul Frank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paul frank269K/yr
  • paul frank shirt113K/yr
  • paul frank shirt y2k15K/yr
  • paul frank pajamas13K/yr
  • paul frank sweatpants5K/yr
  • paul frank monkey5K/yr
  • paul frank baby tee6K/yr

Reviews and returns

What reviews say buyers love and hate about Paul Frank

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
40%of negative reviews mention “Size-Overall”
6.7%of orders come back
“Runs big”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Paul Frank questions

Answered from the same tracked data.