Paul Frank
FailBuyers convert on only 0.3% of searches, so Paul Frank is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $25K/yr425K searches / yr
- 90-day growth
- +12.0%search demand this quarter
- Competition
- 37%top-5 click share · 21 brands · 28 sellers
Flapen Score
Paul Frank against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Paul Frank is stronger. Inside it, weaker.
Market
The Paul Frank market on Amazon at a glance
Shoppers on Amazon United States searched for Paul Frank 425K times last year and spent an estimated $25K. The top 5 brands take 82% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 425K
- Growth, 90 days vs prior 90
- +12.0%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $25Ka year
- Top search term
- paul frank269K searches a year
02 · Price
A sale here is worth $21.38.
Listings sell for $21.38 on average, from $7.94 to $67.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.38 that is $0 to $2K a year per listing.
- Average price
- $21.38inside the $15 to $100 sweet spot
- Price range
- $7.94–$67.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 6.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #9,790 within Tops, Tees & Blouses. It carries 213 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 96%
- Out of stock, average day
- 7.7%
- Average rank
- #9,790in Tops, Tees & Blouses
- Average rating
- 4.03 starsAmazon United States average 4.42 stars
- Average reviews
- 213per listing
- Listings tracked
- 48
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Paul Frank products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Paul Frank Julius Big Face T-Shirt
- Price
- $21.39
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 4y ago

Vintage Alt Graphic Tees Y2k Grunge Polo Shirts Teen Girls Women Whimsy Twee 2000s Short Sleeve Collared Tops
- Price
- $14.59
- Rating
- 3.8/5
- Reviews
- 35
- Age
- 7mo ago

Paul Frank Paul Frank Julius Head Girls Short Sleeve Tee Shirt
- Price
- $18.28
- Rating
- 3.0/5
- Reviews
- 25
- Age
- 4y ago

Paul Frank Paul Frank Julius Head - 4 Girls Short Sleeve Tee Shirt
- Price
- $18.06
- Rating
- 3.8/5
- Reviews
- 41
- Age
- 4y ago

Girls Paul Frank Distressed I Heart Julius T-Shirt - Light Pink - X Large
- Price
- $16.60
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 1w ago
Trending
estimated 90-day click momentum
Womens Y2K Sweet Japanese Kawaii Pastel Stripe Print Henley T Shirt Cute V Neck Soft Aesthetic Casual Fitted Baby Tee (Pastel Striped Medium)
- Price
- $16.99
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 4mo ago

Paul Frank Paul Frank Julius Head Girls Short Sleeve Tee Shirt
- Price
- $18.28
- Rating
- 3.0/5
- Reviews
- 25
- Age
- 4y ago

Vintage Alt Graphic Tees Y2k Grunge Polo Shirts Teen Girls Women Whimsy Twee 2000s Short Sleeve Collared Tops
- Price
- $14.59
- Rating
- 3.8/5
- Reviews
- 35
- Age
- 7mo ago

Aelfric Eden Dachshund Off The Shoulder Tshirts Womens Oversized Graphic Tees Short Sleeve Summer Cute T Shirts Y2K Tops Gray Medium
- Price
- $31.63
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 1y ago

SOLY HUX Womens Y2K Lace Cami Sleeveless Striped Spaghetti Strap Camisole Gothic Babydoll Tops Black Striped Medium
- Price
- $17.91
- Rating
- 4.3/5
- Reviews
- 441
- Age
- 2y ago
Newest
by launch date
Girls Paul Frank Distressed I Heart Julius T-Shirt - Light Pink - X Large
- Price
- $16.60
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 1w ago

Womens Y2K Sweet Japanese Kawaii Pastel Stripe Print Henley T Shirt Cute V Neck Soft Aesthetic Casual Fitted Baby Tee (Pastel Striped Medium)
- Price
- $16.99
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 4mo ago

Vintage Alt Graphic Tees Y2k Grunge Polo Shirts Teen Girls Women Whimsy Twee 2000s Short Sleeve Collared Tops
- Price
- $14.59
- Rating
- 3.8/5
- Reviews
- 35
- Age
- 7mo ago

Y2k Aesthetic Cute Tee Vintage Street Women Graphic Kawaii Clothes Cutecore Slim Fit Crop Tops Camisole (Small White)
- Price
- $14.97
- Rating
- 3.9/5
- Reviews
- 59
- Age
- 11mo ago

Punk Goth Guitar Graphic Spaghetti Strap Tops Cute Y2K Summer Sleeveless Shirts Fairy Grunge Tank Crop Tees Clothes (Red Small)
- Price
- $15.82
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
21 rising
Sellers
28
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 79%
Open market
15%
- Fifth Sun49%
- Paul Frank19%
- OANTGM8%
- Tyadorw3%
- MANGMAO3%
- Aelfric Eden3%
- Open — no brand owns it (15 brands, 15%)
Demand
Paul Frank search demand
Weekly searches over the year. Pick a range.
Search terms
Top Paul Frank search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paul frank269K/yr
- paul frank shirt113K/yr
- paul frank shirt y2k15K/yr
- paul frank pajamas13K/yr
- paul frank sweatpants5K/yr
- paul frank monkey5K/yr
- paul frank baby tee6K/yr
Reviews and returns
What reviews say buyers love and hate about Paul Frank
We read the reviews and the return reasons for every product selling here.
“Runs big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paul Frank questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









