paul frank
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$21.38avg listing price — sweet spot $15–$100
Review moat
Great212.56avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.94–$67.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad$25K$25K/yr · 425K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, paul frank is a $25K/yr Amazon United States market (425K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
paul frank market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$43K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #9,790
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 58%
- Out of stock
- 7.7%
- Avg brand age
- 33 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
28
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
37%
Top 20: 79%
Open market
15%
- Fifth Sun49%
- Paul Frank19%
- OANTGM8%
- Tyadorw3%
- MANGMAO3%
- Aelfric Eden3%
- Open — no brand owns it (15 brands, 15%)
Demand
Weekly Amazon search volume, last 20 weeks — +12.0% search growth over the last 90 days.Top paul frank search terms
- paul frank269K/yr
- paul frank shirt113K/yr
- paul frank shirt y2k15K/yr
- paul frank pajamas13K/yr
- paul frank sweatpants5K/yr
- paul frank monkey5K/yr
- paul frank baby tee6K/yr
Top paul frank products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paul Frank Julius Big Face T-Shirt
Paul Frank$21.394.3★88 rev
Vintage Alt Graphic Tees Y2k Grunge Polo Shirts Teen Girls Women Whimsy Twee 2000s Short Sleeve Collared Tops
OANTGM$14.593.8★35 rev
Paul Frank Paul Frank Julius Head Girls Short Sleeve Tee Shirt
Fifth Sun$18.283.0★25 rev
Paul Frank Paul Frank Julius Head - 4 Girls Short Sleeve Tee Shirt
Fifth Sun$18.063.8★41 rev
Girls Paul Frank Distressed I Heart Julius T-Shirt - Light Pink - X Large
Fifth Sun$16.604.1★11 rev
Newest
by launch dateGirls Paul Frank Distressed I Heart Julius T-Shirt - Light Pink - X Large
Fifth Sun$16.6011 rev
Womens Y2K Sweet Japanese Kawaii Pastel Stripe Print Henley T Shirt Cute V Neck Soft Aesthetic Casual Fitted Baby Tee (Pastel Striped Medium)
XNEFIII$16.999 rev
Vintage Alt Graphic Tees Y2k Grunge Polo Shirts Teen Girls Women Whimsy Twee 2000s Short Sleeve Collared Tops
OANTGM$14.5935 rev
Y2k Aesthetic Cute Tee Vintage Street Women Graphic Kawaii Clothes Cutecore Slim Fit Crop Tops Camisole (Small White)
Cute Clad$14.9759 rev
Punk Goth Guitar Graphic Spaghetti Strap Tops Cute Y2K Summer Sleeveless Shirts Fairy Grunge Tank Crop Tees Clothes (Red Small)
Tyadorw$15.8236 rev
Trending
90-day click momentumWomens Y2K Sweet Japanese Kawaii Pastel Stripe Print Henley T Shirt Cute V Neck Soft Aesthetic Casual Fitted Baby Tee (Pastel Striped Medium)
XNEFIII$16.992.8★
Paul Frank Paul Frank Julius Head Girls Short Sleeve Tee Shirt
Fifth Sun$18.283.0★
Vintage Alt Graphic Tees Y2k Grunge Polo Shirts Teen Girls Women Whimsy Twee 2000s Short Sleeve Collared Tops
OANTGM$14.593.8★
Aelfric Eden Dachshund Off The Shoulder Tshirts Womens Oversized Graphic Tees Short Sleeve Summer Cute T Shirts Y2K Tops Gray Medium
Aelfric Eden$31.634.0★
SOLY HUX Womens Y2K Lace Cami Sleeveless Striped Spaghetti Strap Camisole Gothic Babydoll Tops Black Striped Medium
SOLY HUX$17.914.3★
What buyers say about paul frank
What buyers praise and complain about, mined from review topics.What buyers love
“Sizing seemed accurate”
“Quality shirt”
“Soft and cozy”
“It is durable”
“Beautiful and comfy”
“The colors are accurate, though”
“These are so stylish”
“Great value for the money”
“looks exactly like the pictures”
“Cute Design”
What buyers complain about
“Runs big”
“I will say beware to bigger chest girlies”
“Cheap material”
“not as advertised”
“they just are thick”
“Poor quality control”
“also I didnt think the pink would be so bright its more color than shown in the picture”
“One sleeve is way longer than the other”
“Not worth it at all”
“The shirt was longer than expected”
Top return reasons
Common questions
- Is paul frank profitable to sell on Amazon United States?
- The niche generates $25K/yr across 48 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the paul frank niche?
- 21 brands and 28 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in paul frank?
- Top complaints mined from reviews: Size-Overall, Chest Fit, Material Quality. The return rate is 6.7% — above our launch gate.
- What does it cost to enter the paul frank niche?
- Listings span $7.94–$67.93; the average listing price is $21.38 (sweet spot $15–$100). The average incumbent carries 213 reviews — the moat a new listing must climb.