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Patricia Nash Wallets for Women

Fail

Buyers convert on only 0.2% of searches, so Patricia Nash Wallets for Women is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$17K/yr147K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
27%top-5 click share · 22 brands · 86 sellers

Flapen Score

Patricia Nash Wallets for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Patricia Nash Wallets for Women is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patricia Nash Wallets for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Patricia Nash Wallets for Women 147K times last year and spent an estimated $17K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
0.2%
Market size, estimated
$17Ka year
Peak month
December1.9× the quietest month
Top search term
patricia nash wallet83K searches a year

02 · Price

A sale here is worth $55.72.

Listings sell for $55.72 on average, from $12.50 to $184.65. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $55.72 that is $0 to $6K a year per listing.

Average price
$55.72inside the $15 to $100 sweet spot
Price range
$12.50–$184.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #1,804 within Wallets, Card Cases & Money Organizers. It carries 1,576 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
94%
Out of stock, average day
14.0%
Average rank
#1,804in Wallets, Card Cases & Money Organizers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,576per listing
Listings tracked
72

04 · Newcomers

5 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Patricia Nash Wallets for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

86

Top-5 brand share

85%

Top 20: 99%

Top-5 click share

27%

Top 20: 62%

Open market

14%

  • Brand 172%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (16 brands, 14%)

Demand

Patricia Nash Wallets for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Patricia Nash Wallets for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patricia nash wallet83K/yr
  • patricia nash wallets for women28K/yr
  • patricia nash wallets28K/yr
  • patricia nash wristlet7K/yr

Reviews and returns

What reviews say buyers love and hate about Patricia Nash Wallets for Women

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
6.1%of orders come back
“Too small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Patricia Nash Wallets for Women questions

Answered from the same tracked data.