Patagonia Jacket

Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

716K

Growth, 90 days vs prior 90

-59.8%

Conversion, latest week

0.2%

Market size, estimated

$110Ka year

Peak month

December5.9× the quietest month

Top search term

north face fleece jacket womens81K searches a year

Listings sell for $64.04 on average, from $11.92 to $191.48. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $64.04 that is $0 to $6K a year per listing.

Average price

$64.04inside the $15 to $100 sweet spot

Price range

$11.92–$191.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

14.0%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #563 within Coats, Jackets & Vests. It carries 6,767 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

99%

Out of stock, average day

10.4%

Average rank

#563in Coats, Jackets & Vests

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

6,767per listing

Listings tracked

131

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months