patagonia jacket
Skip itSoft demand (-59.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$64.04avg listing price — sweet spot $15–$100
Price range
Okay$11.92–$191.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 716K searches
Review moat
Bad6,766.57avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.8%90-day search growth — must beat 0% to launch
Returns
Bad14.0%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, patagonia jacket is a $110K/yr Amazon United States market (716K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
patagonia jacket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $96K–$128K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #563
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 60%
- Out of stock
- 10.4%
- Avg brand age
- 43 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
131
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
21%
Top 20: 44%
Open market
5%
- Columbia51%
- The North Face26%
- 33,000ft10%
- Amazon Essentials4%
- Outdoor Ventures3%
- Billabong2%
- Open — no brand owns it (7 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -59.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.9×
Top patagonia jacket search terms
- north face fleece jacket womens81K/yr
- columbia fleece women63K/yr
- columbia puffer jacket women75K/yr
- columbia hoodie women35K/yr
- columbia sweatshirt women32K/yr
- columbia omni heat jacket women66K/yr
- columbia sweater29K/yr
- columbia benton springs fleece jacket women15K/yr
- campera north face women9K/yr
- chompas columbia para mujer15K/yr
Top patagonia jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Womens Benton Springs Full Zip Fleece Jacket Cirrus Grey Heather Medium
Columbia$35.154.6★54,712 rev
The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large
The North Face$77.194.7★704 rev
Columbia Womens Benton Springs Full Zip Fleece Charcoal Heather Medium
Columbia$37.644.6★54,712 rev
33 000ft Womens Softshell Jacket Fleece Lined Warm Jacket Light Hooded Windproof Coat for Outdoor Hiking
33,000ft$51.874.7★3,609 rev
The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets White Dune Medium
The North Face$76.264.7★704 rev
Newest
by launch date
Columbia Womens Sunrise Basin Fleece Pullover Hoodie Vintage Blue Medium
Columbia$23.681 rev
The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets Smoked Pearl X-Large
The North Face$80.10704 rev
The North Face Womens Cedar Trail Grid Fleece Jacket - Soft Fleece Zip Up Jacket Secure Zip Pockets Stretch Fabric TNF Black X-Large
The North Face$90.9444 rev
The North Face Womens TNF Performance Fleece Full Zip Jacket - Lightweight Pullover Zip Pockets & Stretch Fabric TNF Black Medium
The North Face$87.5551 rev
Columbia Womens Heavenly Hooded Puffer Jacket Black Medium
Columbia$103.922,492 rev
Trending
90-day click momentum
Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) Aqua Blue Large
Amazon Essentials$11.924.4★
Columbia Womens Peak To Park II Insulated Hooded Jacket Tradewinds Grey Gunmetal X-Large
Columbia$81.704.6★
Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Light Blue XX-Large
Barnesmith$37.214.6★
The North Face Womens TNF Performance Fleece Full Zip Jacket - Lightweight Pullover Zip Pockets & Stretch Fabric TNF Black Medium
The North Face$87.554.4★
The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets Smoked Pearl X-Large
The North Face$80.104.7★
What buyers say about patagonia jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Cute and warm”
“Overall, it has a flattering fit,”
“Great product and exactly as I expected”
“The material is soft”
“They are extremely comfortable”
“A perfect weight”
“good value”
“Color is really pretty”
“wind resistant”
“water proof I have 2 myself”
What buyers complain about
“runs tight”
“Color is different”
“Zipper falls off”
“honestly looks used”
“quality issue”
“if I had went up a size the sleeves wouldve been too long”
“a bit square shaped on me”
“It also is shorter than Id like”
“That said, I do think the price feels a bit high for what youre actually getting material-wise”
“arms tight”
Top return reasons
Common questions
- Is patagonia jacket profitable to sell on Amazon United States?
- The niche generates $110K/yr across 131 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -59.8%. Flapen's verdict: Skip it (32/100).
- How competitive is the patagonia jacket niche?
- 13 brands and 131 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in patagonia jacket?
- Top complaints mined from reviews: Size-Overall, Color, Zipper Quality. The return rate is 14.0% — above our launch gate.
- When does demand for patagonia jacket peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the patagonia jacket niche?
- Listings span $11.92–$191.48; the average listing price is $64.04 (sweet spot $15–$100). The average incumbent carries 6,767 reviews — the moat a new listing must climb.