patagonia hat
Skip itSoft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$28.04avg listing price — sweet spot $15–$100
Price range
Great$14.48–$72.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$304K$304K/yr · 1.1M searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,562.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, patagonia hat is a $304K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
patagonia hat market data
- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- $351K–$421K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,647
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 59%
- Out of stock
- 8.4%
- Avg brand age
- 47 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
148
Top-5 brand share
86%
Top 20: 99%
Top-5 click share
14%
Top 20: 39%
Open market
12%
- The North Face43%
- Carhartt33%
- Columbia5%
- JAN & JUL3%
- Patagonia3%
- Costa Del Mar2%
- Open — no brand owns it (19 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.9×
Top patagonia hat search terms
- patagonia hat164K/yr
- north face hat172K/yr
- carhartt cap69K/yr
- the north face hat52K/yr
- patagonia hats for men38K/yr
- north face beanie225K/yr
- carhartt trucker hat39K/yr
- carhartt caps for men39K/yr
- carhartt hats for men cap45K/yr
- north face hats for men51K/yr
Top patagonia hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Rugged Flex Twill Mesh-Back Logo Patch Cap Black One Size
Carhartt$30.804.7★2,127 rev
Carhartt Mens Canvas Mesh-Back Cap-Gravel-OFA
Carhartt$19.954.7★13,353 rev
The North Face Mudder Trucker Hat - Classic Fit Moisture-Wicking Snapback for Men & Women Casual Hiking Ball Cap TNF Black One Size
The North Face$30.044.6★2,557 rev
Carhartt Mens Canvas Cap Black One Size
Carhartt$19.954.7★16,457 rev
The North Face Keep It Patched Structured Trucker Mens Cap TNF Medium Grey Heather/TNF White One Size
The North Face$30.394.5★294 rev
Newest
by launch date
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Dijon Yellow One Size
The North Face$29.002,615 rev
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Slate Moss One Size
The North Face$29.322,615 rev
The North Face Norm Baseball Hat - Shallow Fit Casual Ball Cap for Men & Women Embroidered Logo Adjustable Strap Granite Grey One Size
The North Face$33.92376 rev
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Burnt Umber One Size
The North Face$28.162,615 rev
The North Face Keep It Patched Trucker Hat - Deep Fit Moisture-Wicking Snapback for Men & Women Casual Hiking Ball Cap TNF Black/Horizon Red/TNF White One Size
The North Face$32.35294 rev
Trending
90-day click momentumThe North Face Norm Baseball Hat - Shallow Fit Casual Ball Cap for Men & Women Embroidered Logo Adjustable Strap Granite Grey One Size
The North Face$33.924.6★
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Dijon Yellow One Size
The North Face$29.004.8★
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Slate Moss One Size
The North Face$29.324.8★
Sunday Afternoons Fly Free Patch Trucker Hat Os
Sunday Afternoons$34.124.7★
The North Face Mudder Trucker Hat - Classic Fit Moisture-Wicking Snapback for Men & Women Casual Hiking Ball Cap Shady Blue One Size
The North Face$28.564.6★
What buyers say about patagonia hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is perfect”
“Amazing quality”
“Keeps you warm”
“Really Comfortable”
“Beautiful colors”
“Good deal”
“Just like picture”
“Light and breathable”
“Good materials”
“Lightweight and comfortable hat for everyday use”
What buyers complain about
“Fits small”
“Bad quality”
“color was darker than expected”
“Not worth the price”
“Just a really awkward shape”
“now the stitching is uneven”
“Doesnt match picture”
“Beads of sweat from my forehead”
“It might just need some time to break in”
“I'm incredibly disappointed with this new one, the fabric feels incredibly cheap and uncomfortable”
Top return reasons
Common questions
- Is patagonia hat profitable to sell on Amazon United States?
- The niche generates $304K/yr across 157 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the patagonia hat niche?
- 25 brands and 148 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in patagonia hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.4%.
- When does demand for patagonia hat peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 6.9× the quietest.
- What does it cost to enter the patagonia hat niche?
- Listings span $14.48–$72.16; the average listing price is $28.04 (sweet spot $15–$100). The average incumbent carries 4,562 reviews — the moat a new listing must climb.