Patagonia Hat

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-23.1%

Conversion, latest week

1.0%

Market size, estimated

$304Ka year

Peak month

November6.9× the quietest month

Top search term

patagonia hat164K searches a year

Listings sell for $28.04 on average, from $14.48 to $72.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $28.04 that is $0 to $3K a year per listing.

Average price

$28.04inside the $15 to $100 sweet spot

Price range

$14.48–$72.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.4%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #1,647 within Baseball Caps. It carries 4,562 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

97%

Out of stock, average day

8.4%

Average rank

#1,647in Baseball Caps

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

4,562per listing

Listings tracked

157

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months