Patagonia Fleece Men

Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -56.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

715K

Growth, 90 days vs prior 90

-56.3%

Conversion, latest week

0.1%

Market size, estimated

$55Ka year

Peak month

December11.3× the quietest month

Top search term

marmot201K searches a year

Listings sell for $70.14 on average, from $15.03 to $346.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $70.14 that is $0 to $7K a year per listing.

Average price

$70.14inside the $15 to $100 sweet spot

Price range

$15.03–$346.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

11.3%of orders · Amazon United States median 2.1%

39% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #2,376 within Jackets & Coats. It carries 2,078 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

96%

Out of stock, average day

9.0%

Average rank

#2,376in Jackets & Coats

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,078per listing

Listings tracked

89

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months