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Patagonia Black Hole

Fail

An estimated 9.7% of orders come back, so Patagonia Black Hole is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$63K/yr129K searches / yr
90-day growth
+19.8%search demand this quarter
Competition
34%top-5 click share · 13 brands · 127 sellers

Flapen Score

Patagonia Black Hole against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Patagonia Black Hole is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patagonia Black Hole market on Amazon at a glance

Shoppers on Amazon United States searched for Patagonia Black Hole 129K times last year and spent an estimated $63K. The top 5 brands take 85% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
0.9%
Market size, estimated
$63Ka year
Top search term
patagonia bag59K searches a year

02 · Price

A sale here is worth $57.43.

Listings sell for $57.43 on average, from $17.03 to $153.91. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $57.43 that is $0 to $6K a year per listing.

Average price
$57.43inside the $15 to $100 sweet spot
Price range
$17.03–$153.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
9.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #728 within Handbags & Shoulder Bags. It carries 4,192 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
96%
Out of stock, average day
2.0%
Average rank
#728in Handbags & Shoulder Bags
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,192per listing
Listings tracked
51

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Patagonia Black Hole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

127

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

34%

Top 20: 67%

Open market

12%

  • Brand 157%
  • Brand 211%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Patagonia Black Hole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Patagonia Black Hole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patagonia bag59K/yr
  • north face crossbody15K/yr
  • north face borealis sling11K/yr
  • patagonia atom10K/yr
  • borealis sling8K/yr
  • patagonia bags8K/yr
  • northface sling5K/yr
  • northface crossbody4K/yr
  • the north face borealis sling bag3K/yr
  • borealis sling bag3K/yr

Reviews and returns

What reviews say buyers love and hate about Patagonia Black Hole

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
9.7%of orders come back
“Too small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Patagonia Black Hole questions

Answered from the same tracked data.