Patagonia Beanie

Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months

837K

Growth, 90 days vs prior 90

-50.6%

Conversion, latest week

1.2%

Market size, estimated

$317Ka year

Peak month

December10.2× the quietest month

Top search term

north face hat172K searches a year

Listings sell for $32.69 on average, from $14.29 to $53.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $32.69 that is $3K to $8K a year per listing.

Average price

$32.69inside the $15 to $100 sweet spot

Price range

$14.29–$53.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

3.5%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #2,118 within Baseball Caps. It carries 4,553 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

14.3%

Average rank

#2,118in Baseball Caps

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

4,553per listing

Listings tracked

93

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months