patagonia beanie
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$32.69avg listing price — sweet spot $15–$100
Price range
Great$14.29–$53.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$317K$317K/yr · 837K searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,552.62avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, patagonia beanie is a $317K/yr Amazon United States market (837K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
patagonia beanie market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $327K–$409K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #2,118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 14.3%
- Avg brand age
- 51 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
87
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
18%
Top 20: 52%
Open market
2%
- The North Face94%
- Carhartt1%
- MISSION1%
- Sunday Afternoons1%
- Columbia1%
- Sprints1%
- Open — no brand owns it (5 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.6% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.2×
Top patagonia beanie search terms
- north face hat172K/yr
- the north face hat52K/yr
- north face beanie225K/yr
- north face hats for men51K/yr
- north face bucket hat16K/yr
- northface hat28K/yr
- north face sun hat9K/yr
- northface hat for men26K/yr
- north face hats22K/yr
- north face hats for women33K/yr
Top patagonia beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Class V Brimmer - Lightweight Summer Bucket Hat for Men & Women UPF 40+ Protection Chin Strap TNF Black-NPF Large/X-Large
The North Face$37.134.7★52 rev
The North Face Mudder Trucker Hat - Classic Fit Moisture-Wicking Snapback for Men & Women Casual Hiking Ball Cap TNF Black One Size
The North Face$30.044.6★2,557 rev
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Burnt Umber One Size
The North Face$28.164.8★2,615 rev
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Slate Moss One Size
The North Face$29.324.8★2,615 rev
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Dijon Yellow One Size
The North Face$29.004.8★2,615 rev
Newest
by launch dateThe North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Slate Moss One Size
The North Face$29.322,615 rev
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Dijon Yellow One Size
The North Face$29.002,615 rev
The North Face Class V Camp Hat - Moisture Wicking Ball Cap for Men & Women Breathable Mesh Underbrim & Side Panels Cedar/TNF Black One Size
The North Face$33.69238 rev
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Burnt Umber One Size
The North Face$28.162,615 rev
The North Face TNF Logo Box Cuffed Beanie - Classic Fit Warm Winter Hat for Men & Women Soft & Stretchy Recycled Yarn White Dune One Size
The North Face$32.21296 rev
Trending
90-day click momentum
The North Face Horizon Breeze Brimmer Hat - UPF 40+ Sun Bucket Hat for Men & Women Moisture-Wicking Chin Strap New Taupe Green/New Taupe Green Large/X-Large
The North Face$44.244.5★
The North Face Horizon Hat - Classic Fit Sweat Wicking Nylon Baseball Cap for Men & Women Perfect for Hiking & Running TNF Black/TNF White Small/Medium
The North Face$29.634.4★
The North Face Recycled 66 Classic Hat - Classic Fit Baseball Cap for Men & Women Embroidered Logo Adjustable Strap Meld Grey One Size
The North Face$30.154.5★
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Dijon Yellow One Size
The North Face$29.004.8★
The North Face Horizon Breeze Brimmer Hat - UPF 40+ Sun Bucket Hat for Men & Women Moisture-Wicking Chin Strap TNF Black/TNF White Large/X-Large
The North Face$43.634.5★
What buyers say about patagonia beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome fit”
“Beautifully made”
“Keeps you warm”
“The hat is very comfortable”
“Lightweight Comfort”
“Fair price”
“I love the color”
“High quality materials”
“As advertised”
“Stylish”
What buyers complain about
“Runs a bit big”
“Bad quality”
“Color not as pictured”
“Could have been cheaper”
“The draw string pulls up off center”
“The top is thin”
“didnt hold its shape anymore”
“now the stitching is uneven”
“its way too long”
“Very uncomfortable”
Top return reasons
Common questions
- Is patagonia beanie profitable to sell on Amazon United States?
- The niche generates $317K/yr across 93 tracked products. 90-day search growth is -50.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the patagonia beanie niche?
- 11 brands and 87 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in patagonia beanie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.5%.
- When does demand for patagonia beanie peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 10.2× the quietest.
- What does it cost to enter the patagonia beanie niche?
- Listings span $14.29–$53.88; the average listing price is $32.69 (sweet spot $15–$100). The average incumbent carries 4,553 reviews — the moat a new listing must climb.