Passport Holder

Shoppers searched for this 10.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

10.0M

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

2.1%

Market size, estimated

$3.0Ma year

Peak month

December1.5× the quietest month

Top search term

passport holder for travel3.5M searches a year

Listings sell for $14.42 on average, from $4.00 to $45.61. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $14.42 that is $43K to $58K a year per listing.

Average price

$14.42under the $15 to $100 sweet spot

Price range

$4.00–$45.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

3,000–4,000

Revenue per listing a year

$43K–$58K

Returns

3.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Travel Accessories. It carries 6,350 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#57in Travel Accessories

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

6,350per listing

Listings tracked

70

16 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

12Amazon's first-year sales bar

Average brand age

42 months