Passport Bag
FailShoppers spend an estimated $50K a year here, so Passport Bag is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $50K/yr132K searches / yr
- 90-day growth
- +10.3%search demand this quarter
- Competition
- 52%top-5 click share · 18 brands · 26 sellers
Flapen Score
Passport Bag against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Passport Bag is stronger. Inside it, weaker.
Market
The Passport Bag market on Amazon at a glance
Shoppers on Amazon United States searched for Passport Bag 132K times last year and spent an estimated $50K. The top 5 brands take 67% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- +10.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $50Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- passport pouch38K searches a year
02 · Price
A sale here is worth $17.64.
Listings sell for $17.64 on average, from $7.52 to $44.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.64 that is $0 to $2K a year per listing.
- Average price
- $17.64inside the $15 to $100 sweet spot
- Price range
- $7.52–$44.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Travel Accessories. It carries 7,650 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Travel Accessories
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 7,650per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Passport Bag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HERO Neck Wallet - RFID Blocking Passport Holder Easy to Conceal Travel Pouch (Army Grey)
- Price
- $24.74
- Rating
- 4.7/5
- Reviews
- 11,825
- Age
- 7y ago

Alpha Keeper Money Belt for Travel Hidden Under Clothes RFID Blocking Passport Holder & Slim Waist Wallet Pouch for Women & Men Anti-Theft Travel Accessories
- Price
- $23.59
- Rating
- 4.6/5
- Reviews
- 12,439
- Age
- 10y ago

Alpha Keeper Money Belt for Travel Men Hidden RFID Passport Holder
- Price
- $23.42
- Rating
- 4.6/5
- Reviews
- 12,439
- Age
- 10y ago

HERO Neck Wallet RFID Blocking Vegan Leather Passport Holder Travel Pouch (Tan)
- Price
- $34.41
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 2y ago

KEAFOLS Travel Pouch Neck Wallet Family Passport Holder Organizer Case with RFID Blocking
- Price
- $10.40
- Rating
- 4.6/5
- Reviews
- 4,359
- Age
- 7y ago
Trending
estimated 90-day click momentum
Alpha Keeper Money Belt for Travel Hidden Under Clothes RFID Blocking Passport Holder & Slim Waist Wallet Pouch for Women & Men Anti-Theft Travel Accessories
- Price
- $23.59
- Rating
- 4.6/5
- Reviews
- 12,439
- Age
- 10y ago

Alpha Keeper Money Belt for Travel Men Hidden RFID Passport Holder
- Price
- $23.42
- Rating
- 4.6/5
- Reviews
- 12,439
- Age
- 10y ago

HERO Neck Wallet RFID Blocking Vegan Leather Passport Holder Travel Pouch (Tan)
- Price
- $34.41
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 2y ago

Water-Resistant Passport Holder for Travel Ultralight Passport Wallet with YKK Zipper Travel Essentials Organizer for Women Men Portable Money Pouch Case for Credit Cards ID Cash Small Items
- Price
- $11.88
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 9mo ago

HERO Neck Wallet - RFID Blocking Passport Holder Easy to Conceal Travel Pouch (Black)
- Price
- $24.72
- Rating
- 4.7/5
- Reviews
- 11,825
- Age
- 7y ago
Newest
by launch date
Passport Holder for Travel Essentials RFID Blocking Protector Passport Wallets Passport Document Organizer Case for Travel Must Have Passport Book for Women Couple Family Cards Tickets ID Cash
- Price
- $7.52
- Rating
- 4.7/5
- Reviews
- 306
- Age
- 9mo ago

Water-Resistant Passport Holder for Travel Ultralight Passport Wallet with YKK Zipper Travel Essentials Organizer for Women Men Portable Money Pouch Case for Credit Cards ID Cash Small Items
- Price
- $11.88
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 9mo ago

Travelon Anti-Theft The Voyages Compact Sling
- Price
- $44.77
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 1y ago

WALNEW Passport Holder Family for 4 RFID Blocking Travel Wallet Women Men Lightweight Zipper Document Organizer Pouch Bag Credit Cards Case Cover for Travelling
- Price
- $21.97
- Rating
- 4.7/5
- Reviews
- 692
- Age
- 2y ago

Passport Holder Family RFID Travel Document Organizer for Women Waterproof Passport Wallet Men Portable Case for Cards Boarding Pass ID Money Tickets with Zipper
- Price
- $9.12
- Rating
- 4.7/5
- Reviews
- 1,502
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
26
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 99%
Open market
28%
- Hero Travel Supply32%
- Alpha Keeper16%
- Travelon7%
- KEAFOLS7%
- VENTURE 4TH5%
- TOPBAG5%
Demand
Passport Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Passport Bag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- passport pouch38K/yr
- travel pouch for passport and documents18K/yr
- passport bags for travel17K/yr
- passport pouch for travel14K/yr
- travel document pouch14K/yr
- travel bag for passport and documents6K/yr
- travel passport bag8K/yr
- passport travel bag6K/yr
- passport travel pouch4K/yr
- passport holder bag4K/yr
Reviews and returns
What reviews say buyers love and hate about Passport Bag
We read the reviews and the return reasons for every product selling here.
“Larger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Passport Bag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









