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Passport Airtag Holder

Fail

Shoppers spend an estimated $37K a year here, so Passport Airtag Holder is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$37K/yr74K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
37%top-5 click share · 20 brands · 23 sellers

Flapen Score

Passport Airtag Holder against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Passport Airtag Holder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Passport Airtag Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Passport Airtag Holder 74K times last year and spent an estimated $37K. The top 5 brands take 74% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
2.7%
Market size, estimated
$37Ka year
Top search term
passport airtag holder19K searches a year

02 · Price

A sale here is worth $18.64.

Listings sell for $18.64 on average, from $8.41 to $45.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.64 that is $0 to $2K a year per listing.

Average price
$18.64inside the $15 to $100 sweet spot
Price range
$8.41–$45.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Travel Accessories. It carries 2,919 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Travel Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,919per listing
Listings tracked
46

04 · Newcomers

8 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
31 months

Products

Top Passport Airtag Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

23

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

37%

Top 20: 80%

Open market

23%

  • Brand 131%
  • Brand 215%
  • Brand 314%
  • Brand 410%
  • Brand 54%
  • Brand 63%

Demand

Passport Airtag Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.9× · 11 of 12 months tracked

Search terms

Top Passport Airtag Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • passport airtag holder19K/yr
  • passport airtag16K/yr
  • airtag passport holder for travel6K/yr
  • air tag passport holder7K/yr
  • passport case with airtag holder8K/yr
  • air tag passport5K/yr
  • airtag passport6K/yr
  • passport cover with airtag holder6K/yr
  • air apple tag passport holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Passport Airtag Holder

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
3.1%of orders come back
“It too tight”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Passport Airtag Holder questions

Answered from the same tracked data.