pashmina rave
Skip itHigh returns (7.9%) — this niche doesn't clear our bar today.
Price range
Great$8.71–$59.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+37.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,878.73avg incumbent reviews — the moat a new listing must climb
Market size
Okay$109K$109K/yr · 194K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, pashmina rave is a $109K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pashmina rave market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $227K–$302K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 1.7%
- Avg brand age
- 40 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
31
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
45%
Top 20: 92%
Open market
30%
- FURTALK16%
- Ciormis16%
- QIUTIMIY13%
- Nonakgado9%
- RIIQIICHY9%
- Wendyfull7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.6% search growth over the last 90 days.Peak months: Mar, Apr, Dec · busiest ÷ quietest = 8.4×
Top pashmina rave search terms
- black pashmina142K/yr
- black pashmina rave28K/yr
- pashmina black17K/yr
- pashmina rave black4K/yr
- black pashmina scarf3K/yr
Top pashmina rave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QIUTIMIY Paisley Pashmina Shawl Wrap Women Reversible Vintage Jacquard Pashmina Rave Scarf with Fringe for Evening Wedding(Flower3-Black)
QIUTIMIY$13.904.6★434 rev
RIIQIICHY Scarfs for Women Winter Black Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl
RIIQIICHY$15.264.7★13,756 rev
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$15.224.7★7,498 rev
Ciormis Womens Pashmina Scarf Shawls and Wraps for Evening Dress Bridesmaid Wedding Bridal Winter Soft Warm Scarves(Black)
Ciormis$10.694.6★558 rev
Ciormis Black Rave Shawls Elegant Blanket Pashmina Scarves for Women Winter Evening Party(US-Black)
Ciormis$12.344.6★1,001 rev
Newest
by launch date
Nydotd Paisley Feel Shawls Wraps for Women Rave Scarf Silky Wrap Scarves for Weddings Evening Dresses Travel
Nydotd$9.7310 rev
Nonakgado Rave Pashmina Scarf-WomenS Black Paisley Pashmina Shawls and Wraps for Evening Dresses(Sy5-Black)
Nonakgado$9.98118 rev
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.62436 rev
Jmkcoz Womens Pashmina Shawls Wraps Scarf for Evening Dresses Bridal Bridesmaid Wedding Winter Large Warm Soft Silky Scarves (Black)
Jmkcoz$8.71229 rev
Womens Scarf Pashmina Shawls and Wraps for Evening Dress Wedding Bridal Bridesmaid Winter Warm Long Large Scarves Black
PAMEILA$9.44587 rev
Trending
90-day click momentumNydotd Paisley Feel Shawls Wraps for Women Rave Scarf Silky Wrap Scarves for Weddings Evening Dresses Travel
Nydotd$9.734.8★
Nonakgado Rave Pashmina Scarf-WomenS Black Paisley Pashmina Shawls and Wraps for Evening Dresses(Sy5-Black)
Nonakgado$9.984.8★
Ciormis Womens Pashmina Scarf Shawls and Wraps for Evening Dress Bridesmaid Wedding Bridal Winter Soft Warm Scarves(Black)
Ciormis$10.694.6★
RUI VTRON Pashmina Shawl Wraps for Women Black Large Winter Scarf Soft Shawls and Wraps for Evening Dresses Shawl for Wedding
RUI VTRON$11.084.7★
Rave Pashmina Scarf-Winter Warm Paisley Jacquard Pashmina Shawls and Wraps with Fringes(Sy3-Black Silver)
Nonakgado$9.784.6★
What buyers say about pashmina rave
What buyers praise and complain about, mined from review topics.What buyers love
“Great Product, exactly what I ordered”
“Buttery Soft”
“Nice and warm”
“as advertised”
“Good price”
“Very beautiful colors”
“Perfect fit”
“Quality and soft material”
“Cute and lightweight”
“Very comfortable”
What buyers complain about
“Cheap material”
“Definitely not the thickest material”
“Deceitful advertising”
“I didnt like color blend”
“if def doesnt make you any warmer”
“Item looks used”
“it's too narrow”
“POOR QUALITY”
“Looks expensive on”
“The weave is very prone to snagging”
Top return reasons
Common questions
- Is pashmina rave profitable to sell on Amazon United States?
- The niche generates $109K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +37.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the pashmina rave niche?
- 23 brands and 31 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in pashmina rave?
- Top complaints mined from reviews: Material Quality, Thickness, Advertised Vs Actual Product. The return rate is 7.9% — above our launch gate.
- When does demand for pashmina rave peak?
- Demand peaks in Mar–Apr–Dec; the busiest month runs 8.4× the quietest.
- What does it cost to enter the pashmina rave niche?
- Listings span $8.71–$59.52; the average listing price is $15.11 (sweet spot $15–$100). The average incumbent carries 2,879 reviews — the moat a new listing must climb.