Pashmina Rave

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months

194K

Growth, 90 days vs prior 90

+37.6%

Conversion, latest week

3.7%

Market size, estimated

$109Ka year

Peak month

April8.4× the quietest month

Top search term

black pashmina142K searches a year

Listings sell for $15.11 on average, from $8.71 to $59.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $15.11 that is $8K to $11K a year per listing.

Average price

$15.11inside the $15 to $100 sweet spot

Price range

$8.71–$59.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$8K–$11K

Returns

7.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #132 within Scarves & Wraps. It carries 2,879 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#132in Scarves & Wraps

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,879per listing

Listings tracked

30

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months