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Party Dress Plus Size

Fail

An estimated 24.2% of orders come back, so Party Dress Plus Size is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$8K/yr459K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
8%top-5 click share · 70 brands · 84 sellers

Flapen Score

Party Dress Plus Size against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Party Dress Plus Size is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Dress Plus Size market on Amazon at a glance

Shoppers on Amazon United States searched for Party Dress Plus Size 459K times last year and spent an estimated $8K. The top 5 brands take 46% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
459K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
0.0%
Market size, estimated
$8Ka year
Top search term
party dress plus size50K searches a year

02 · Price

A sale here is worth $41.86.

Listings sell for $41.86 on average, from $10.52 to $93.01. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $41.86 that is $0 to $4K a year per listing.

Average price
$41.86inside the $15 to $100 sweet spot
Price range
$10.52–$93.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
24.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,412 within Dresses. It carries 874 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
99%
Out of stock, average day
2.6%
Average rank
#1,412in Dresses
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
874per listing
Listings tracked
310

04 · Newcomers

15 of last year's 126 launches cleared the first-year sales bar.

126 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
126
Successful launches
15Amazon's first-year sales bar
Average brand age
31 months

Products

Top Party Dress Plus Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

70 falling

Sellers

84

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

8%

Top 20: 21%

Open market

54%

  • Brand 111%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Party Dress Plus Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 3.1× · 9 of 12 months tracked

Search terms

Top Party Dress Plus Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party dress plus size50K/yr
  • plus size chiffon dress37K/yr
  • plus size dress for wedding26K/yr
  • dinner dress plus size27K/yr
  • plus size cocktail attire29K/yr
  • plus-size wedding guest dresses27K/yr
  • formal plus size wedding guest dress22K/yr
  • plus size wedding guest dress formal19K/yr
  • black party dress plus size27K/yr
  • plus size black party dress24K/yr

Reviews and returns

What reviews say buyers love and hate about Party Dress Plus Size

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
24.2%of orders come back
“Too short”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Party Dress Plus Size questions

Answered from the same tracked data.