Parka Jacket Men

Shoppers searched for this 704K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -81.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

704K

Growth, 90 days vs prior 90

-81.4%

Conversion, latest week

0.2%

Market size, estimated

$105Ka year

Peak month

December19.9× the quietest month

Top search term

canada goose jacket for men117K searches a year

Listings sell for $83.24 on average, from $13.23 to $528.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $83.24 that is $0 to $8K a year per listing.

Average price

$83.24inside the $15 to $100 sweet spot

Price range

$13.23–$528.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

9.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #5,958 within Jackets & Coats. It carries 1,941 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

15.3%

Average rank

#5,958in Jackets & Coats

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,941per listing

Listings tracked

244

55 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

55

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months