parka jacket men
Skip itSoft demand (-81.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Great$83.24avg listing price — sweet spot $15–$100
Review moat
Okay1,941.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 704K searches
Price range
Bad$13.23–$528.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad9.1%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-81.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, parka jacket men is a $105K/yr Amazon United States market (704K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
parka jacket men market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $166K–$208K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #5,958
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 80%
- Out of stock
- 15.3%
- Avg brand age
- 48 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
81 rising
Sellers
177
Top-5 brand share
35%
Top 20: 72%
Top-5 click share
11%
Top 20: 32%
Open market
62%
- TACVASEN10%
- Reebok8%
- The North Face7%
- MAOYSSEN5%
- Columbia4%
- Eddie Bauer4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -81.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 19.9×
Top parka jacket men search terms
- canada goose jacket for men117K/yr
- mens parka111K/yr
- black puffer jacket men53K/yr
- parka men27K/yr
- down puffer jacket men23K/yr
- thermal jacket33K/yr
- mens parka jacket24K/yr
- mens down jacket with hood19K/yr
- magcomsen jackets for men49K/yr
- mens hooded puffer jacket18K/yr
Top parka jacket men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Mens McMurdo Parka - Waterproof Winter Jacket 600 Fill Waterfowl Down Insulation Adjustable 3 Piece Hood Smokey Brown Large
The North Face$301.084.7★112 rev
TACVASEN Winter Jacket for Men Skiing Warm Fleece Jackets Hooded Water Resistant Rain Jacket Black Thermal Snowboarding Jacket Windbreaker for Cold Weather
TACVASEN$52.924.7★5,852 rev
Helly Hansen Reine Parka Navy LG
Helly Hansen$294.514.5★850 rev
TACVASEN Winter Coat for Men with Hood Water Repellent Heavy Windbreaker Warm Fleece Hiking Ski Jacket Black
TACVASEN$58.014.7★2,692 rev
TBMPOY Mens Lightweight Puffer Down Jackets Detachable Hood Water-Resistant Winter Coat Hooded Insulated for Travel Ski Black L
TBMPOY$36.194.4★842 rev
Newest
by launch date
Reebok Mens Puffer Parka Heavyweight Jacket Black L
Reebok$51.8151 rev
Reebok Mens Puffer Parka Heavyweight Jacket Black XL
Reebok$57.1051 rev
Reebok Mens Puffer Parka Heavyweight Jacket Charcoal L
Reebok$43.0051 rev
Spyder Mens Winter Coats - Polar Fleece Jacket Parka Down Winter Coat Wind Resistant Waterproof Hooded Jackets for Men Size Medium Olive
Spyder$71.0987 rev
EKLENTSON Mens Parka Winter Coat Water Repellent Heavyweight Jacket Black M
EKLENTSON$54.89116 rev
Trending
90-day click momentum
Mammut Outdoor Midlayer Jacket Men Lightweight Midlayer with Athletic Fit Durable Breathable Jacket for Outdoor Adventures Black Medium
Mammut$107.594.5★
Reebok Mens Puffer Parka Heavyweight Jacket Black XL
Reebok$57.104.5★
OTU Mens Lightweight Waterproof Hooded Rain Jacket Outdoor Raincoat Shell Jacket for Hiking Travel Black S
OTU$32.344.5★
MARMOT Mens Zeus Jacket - Down-Insulated Water Resistant Lightweight Black Large
MARMOT$161.944.4★
Reebok Mens Puffer Parka Heavyweight Jacket Black L
Reebok$51.814.5★
What buyers say about parka jacket men
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“Fits true to size”
“The quality is well made”
“Great coat for the price”
“Lightweight and comfortable”
“Comfy and Warm”
“good for very cold weather and its comfortable and cozy”
“Good material”
“plenty of pockets”
“As advertised”
What buyers complain about
“But small”
“Low quality”
“Zipper cheap”
“The color is off”
“not super warm”
“Cheap material”
“It is worth noting that the jacket is quite thin”
“just didnt seem as durable”
“this mediocre waterproof jacket failed me miserably”
“Waste of money”
Top return reasons
Common questions
- Is parka jacket men profitable to sell on Amazon United States?
- The niche generates $105K/yr across 244 tracked products. 0 of 55 products launched in the last 360 days are still selling. 90-day search growth is -81.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the parka jacket men niche?
- 81 brands and 177 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in parka jacket men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 9.1% — above our launch gate.
- When does demand for parka jacket men peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 19.9× the quietest.
- What does it cost to enter the parka jacket men niche?
- Listings span $13.23–$528.69; the average listing price is $83.24 (sweet spot $15–$100). The average incumbent carries 1,941 reviews — the moat a new listing must climb.