Parents to Be

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

34K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

3.8%

Market size, estimated

$22Ka year

Peak month

May10.1× the quietest month

Top search term

mommy to be mothers day gift10K searches a year

Listings sell for $17.05 on average, from $4.70 to $54.25. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.05 that is $0 to $2K a year per listing.

Average price

$17.05inside the $15 to $100 sweet spot

Price range

$4.70–$54.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #14,179 within Socks & Hosiery. It carries 1,820 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

98%

Out of stock, average day

1.8%

Average rank

#14,179in Socks & Hosiery

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,820per listing

Listings tracked

45

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months