parasol
Worth a lookShows demand growing +131.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+131.8%90-day search growth — must beat 0% to launch
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.26avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Good$8.62–$142.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$574K$574K/yr · 1.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Bad4,811.3avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, parasol is a $574K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 68/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
parasol market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $525K–$657K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #833
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 3.9%
- Avg brand age
- 41 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
72
Top-5 brand share
35%
Top 20: 73%
Top-5 click share
29%
Top 20: 60%
Open market
61%
- BAODINI10%
- MENHLAGDI9%
- FDJASGY7%
- SQOIKOS4%
- Elibelle4%
- G4Free4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +131.8% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 7.3×
Top parasol search terms
- parasol499K/yr
- sun umbrella349K/yr
- parasol umbrella194K/yr
- parasols for sun protection40K/yr
- sun parasol44K/yr
- lace umbrella58K/yr
- sun umbrella for walking47K/yr
- japanese umbrella60K/yr
- parasols49K/yr
- sombrillas para el sol59K/yr
Top parasol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Compact Umbrellas For Rain And Sun UPF 50+ UV Protection Windproof waterproofing and Strong Travel Essentials for Men Womens Umbrella 16 Ribs Wooden Handle Flower Travel Umbrella Compact Birthday Gifts For Women
MENHLAGDI$28.104.4★134 rev
DBA FDJASGY UV Sun Umbrella Compact Folding Travel Umbrella Auto Open Close Compact Folding Rain Umbrellas for Women Men Blocking UV 99.98% Carnations
FDJASGY$18.254.4★3,093 rev
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack
BAODINI$13.774.2★6,077 rev
JTYKUYR Lace Parasol Travel Sun Rain Umbrella Gothic Lolita Umbrella UV Sun Protection Vintage Foldable for Women Cosplay Photoshoot Props Party Decoration
JTYKUYR$16.234.2★43 rev
SQOIKOS Ivory Lace Parasol Umbrella Vintage Wedding Bridal Lace Umbrella for Decoration Photo Tea Party Adult Size
SQOIKOS$33.884.7★456 rev
Newest
by launch date
PJxtal National style folding umbrella - a portable umbrella that can withstand typhoons protect against sun and even be used as a work of art
PJxtal$25.5317 rev
JTYKUYR Lace Parasol Travel Sun Rain Umbrella Gothic Lolita Umbrella UV Sun Protection Vintage Foldable for Women Cosplay Photoshoot Props Party Decoration
JTYKUYR$16.2343 rev
RXHOSIGAY Color Coated Sun Umbrella UV Protection Compact Folding Windproof Parasols Travel Auto Open Close Shade Blocking UV
RXHOSIGAY$16.83226 rev
Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Pink
Seniny$9.733,161 rev
MBJZSL 30 Pack White Paper Umbrellas 23.6 Inch Paper Parasol Umbrella Chinese Japanese Style DIY Umbrellas Decorative Vintage Decor for Wedding Props
MBJZSL$78.2965 rev
Trending
90-day click momentum
Hand Made Japanese Oriental Parasol Dancing Umbrella 22 inch with Hand held Silk Folding Fans for Kids(Blue)
Elibelle$13.244.6★
PJxtal National style folding umbrella - a portable umbrella that can withstand typhoons protect against sun and even be used as a work of art
PJxtal$25.534.4★
lace parasol umbrella Folding Anti-uv Sunshade Vintage Embroidered Sun Protection (Pink)
ShaqMars$18.764.1★
BABEYOND Lace Umbrella Parasol Vintage Wedding Bridal Umbrella for Decoration Photo Lady Costume 1920s Party (Apricot)
BABEYOND$35.364.6★
JTYKUYR Lace Parasol Travel Sun Rain Umbrella Gothic Lolita Umbrella UV Sun Protection Vintage Foldable for Women Cosplay Photoshoot Props Party Decoration
JTYKUYR$16.234.2★
What buyers say about parasol
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“you stayed strong”
“Fits in my bag, very convenient”
“easy to carry around”
“The construction is durable”
“Good value for the cost”
“Exactly what I needed”
“Works great for rain and sun”
“Its compact and travel sized”
“Easy to carry”
What buyers complain about
“broke quickly”
“Not well made”
“Size small”
“Not able to use”
“Not Sturdy”
“Waste of money”
“Way Too Heavy”
“Wrong color received”
“Material is thin”
“Picture is misleading”
Top return reasons
Common questions
- Is parasol profitable to sell on Amazon United States?
- The niche generates $574K/yr across 74 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +131.8%. Flapen's verdict: Worth a look (68/100).
- How competitive is the parasol niche?
- 48 brands and 72 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in parasol?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.0%.
- When does demand for parasol peak?
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 7.3× the quietest.
- What does it cost to enter the parasol niche?
- Listings span $8.62–$142.09; the average listing price is $26.26 (sweet spot $15–$100). The average incumbent carries 4,811 reviews — the moat a new listing must climb.