Parasol
PassParasol scores 68 out of 100, a Pass. Shoppers spend an estimated $574K a year here, search demand grew +131.8% this quarter, and an estimated 3.0% of orders come back.
- Flapen Score
- 68 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +23 vs the category median of 4568
- Market size
- $574K/yr1.7M searches / yr
- 90-day growth
- +131.8%search demand this quarter
- Competition
- 29%top-5 click share · 48 brands · 72 sellers
Flapen Score
Parasol against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Parasol is stronger. Inside it, weaker.
Market
The Parasol market on Amazon at a glance
Shoppers on Amazon United States searched for Parasol 1.7M times last year and spent an estimated $574K. The top 5 brands take 35% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +131.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $574K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +131.8%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $574Ka year
- Peak month
- June7.3× the quietest month
- Top search term
- parasol499K searches a year
02 · Price
A sale here is worth $26.26.
Listings sell for $26.26 on average, from $8.62 to $142.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $26.26 that is $3K to $7K a year per listing.
- Average price
- $26.26inside the $15 to $100 sweet spot
- Price range
- $8.62–$142.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #833 within Umbrellas. It carries 4,811 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #833in Umbrellas
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 4,811per listing
- Listings tracked
- 74
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Parasol products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
48 falling
Sellers
72
Top-5 brand share
35%
Top 20: 73%
Top-5 click share
29%
Top 20: 60%
Open market
61%
- Brand 110%
- Brand 29%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Parasol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 7.3×
Search terms
Top Parasol search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- parasol499K/yr
- sun umbrella349K/yr
- parasol umbrella194K/yr
- parasols for sun protection40K/yr
- sun parasol44K/yr
- lace umbrella58K/yr
- sun umbrella for walking47K/yr
- japanese umbrella60K/yr
- parasols49K/yr
- sombrillas para el sol59K/yr
Reviews and returns
What reviews say buyers love and hate about Parasol
We read the reviews and the return reasons for every product selling here.
“broke quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Parasol questions
Answered from the same tracked data.