Papi

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

165K

Growth, 90 days vs prior 90

+29.2%

Conversion, latest week

1.9%

Market size, estimated

$70Ka year

Peak month

June1.9× the quietest month

Top search term

papi underwear for men67K searches a year

Listings sell for $21.83 on average, from $6.78 to $50.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.83 that is $0 to $2K a year per listing.

Average price

$21.83inside the $15 to $100 sweet spot

Price range

$6.78–$50.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.8%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #5,854 within Underwear. It carries 2,948 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

96%

Out of stock, average day

10.8%

Average rank

#5,854in Underwear

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,948per listing

Listings tracked

56

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months