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Papa Smurf Hat

Fail

Shoppers spend an estimated $0 a year here, so Papa Smurf Hat is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$0/yr24K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
71%top-5 click share · 10 brands · 13 sellers

Flapen Score

Papa Smurf Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Papa Smurf Hat is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Papa Smurf Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Papa Smurf Hat 24K times last year and spent an estimated $0. The top 5 brands take 78% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
papa smurf hat14K searches a year

02 · Price

A sale here is worth $13.37.

Listings sell for $13.37 on average, from $6.82 to $23.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.37 that is $0 to $1K a year per listing.

Average price
$13.37under the $15 to $100 sweet spot
Price range
$6.82–$23.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #10,154 within Headwear. It carries 177 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
92%
Out of stock, average day
15.0%
Average rank
#10,154in Headwear
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
177per listing
Listings tracked
13

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Papa Smurf Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

$0$0$0$0$01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

13

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

16%

  • DSKOBT21%
  • CAP19%
  • American Trends19%
  • Kinyazre10%
  • UTTPLL8%
  • The Smurfs6%
  • Open — no brand owns it (4 brands, 16%)

Demand

Papa Smurf Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 13.1× · 8 of 12 months tracked

Search terms

Top Papa Smurf Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • papa smurf hat14K/yr
  • red smurf hat7K/yr
  • papa smurf hat and beard3K/yr

Reviews and returns

What reviews say buyers love and hate about Papa Smurf Hat

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Quality-Overall”
60%of negative reviews mention “Advertised Vs Actual Product”
7.8%of orders come back
“Hat is NOT as pictured”
A buyer, on “Advertised Vs Actual Product”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Papa Smurf Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data