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Pap

Maybe

An estimated 0.1% of orders come back. But buyers convert on only 1.3% of searches, so Pap is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$144K/yr702K searches / yr
90-day growth
+20.9%search demand this quarter
Competition
46%top-5 click share · 28 brands · 599 sellers

Flapen Score

Pap against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pap is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pap market on Amazon at a glance

Shoppers on Amazon United States searched for Pap 702K times last year and spent an estimated $144K. The top 5 brands take 62% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 702K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
702K
Growth, 90 days vs prior 90
+20.9%
Conversion, latest week
1.3%
Market size, estimated
$144Ka year
Top search term
pap389K searches a year

02 · Price

A sale here is worth $15.80.

Listings sell for $15.80 on average, from $2.81 to $62.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.80 that is $4K to $8K a year per listing.

Average price
$15.80inside the $15 to $100 sweet spot
Price range
$2.81–$62.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #5,967 within Baseball Caps. It carries 3,020 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
94%
Out of stock, average day
2.3%
Average rank
#5,967in Baseball Caps
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,020per listing
Listings tracked
36

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

599

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

46%

Top 20: 85%

Open market

33%

  • Brand 116%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 65%

Search terms

Top Pap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pap389K/yr
  • papa292K/yr
  • pap gifts12K/yr
  • gifts for pap9K/yr

Reviews and returns

What reviews say buyers love and hate about Pap

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Ridiculous size”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pap questions

Answered from the same tracked data.