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Pandora Happy Birthday Charm

Maybe

Products sell for $36.18 on average, inside the sweet spot. But demand is soft, at -12.3% this quarter, so Pandora Happy Birthday Charm is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$104K/yr84K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
35%top-5 click share · 18 brands · 37 sellers

Flapen Score

Pandora Happy Birthday Charm against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pandora Happy Birthday Charm is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pandora Happy Birthday Charm market on Amazon at a glance

Shoppers on Amazon United States searched for Pandora Happy Birthday Charm 84K times last year and spent an estimated $104K. The top 5 brands take 76% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
3.4%
Market size, estimated
$104Ka year
Peak month
January1.6× the quietest month
Top search term
pandora birthday charms17K searches a year

02 · Price

A sale here is worth $36.18.

Listings sell for $36.18 on average, from $6.02 to $114.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $36.18 that is $0 to $4K a year per listing.

Average price
$36.18inside the $15 to $100 sweet spot
Price range
$6.02–$114.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #632 within Bracelets. It carries 709 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
98%
Out of stock, average day
4.3%
Average rank
#632in Bracelets
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
709per listing
Listings tracked
47

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pandora Happy Birthday Charm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

37

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

35%

Top 20: 75%

Open market

20%

  • Brand 147%
  • Brand 212%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Pandora Happy Birthday Charm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Pandora Happy Birthday Charm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora birthday charms17K/yr
  • pandora charms birthday12K/yr
  • birthday charms9K/yr
  • pandora birthday charm5K/yr
  • birthday pandora charms7K/yr
  • birthday charms for bracelets5K/yr
  • happy birthday charm6K/yr
  • birthday charm5K/yr
  • pandora happy birthday charm5K/yr
  • birthday charms for pandora bracelets5K/yr

Reviews and returns

What reviews say buyers love and hate about Pandora Happy Birthday Charm

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
1.6%of orders come back
“One thing to know is that the charm is smaller than I expected”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pandora Happy Birthday Charm questions

Answered from the same tracked data.