pandora happy birthday charm
Worth a lookShows a sweet-spot price point ($36.18 avg), but soft demand (-12.3% this quarter) keeps it on the watch list.
Avg price
Incredible$36.18avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Price range
Great$6.02–$114.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good708.7avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$104K$104K/yr · 84K searches
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pandora happy birthday charm is a $104K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
pandora happy birthday charm market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $90K–$109K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #632
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 60%
- Out of stock
- 4.3%
- Avg brand age
- 35 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
37
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
35%
Top 20: 75%
Open market
20%
- PANDORA47%
- Alstade12%
- HappyStar6%
- LUXILLA5%
- PICKBEAU5%
- WANIUS5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -12.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top pandora happy birthday charm search terms
- pandora birthday charms17K/yr
- pandora charms birthday12K/yr
- birthday charms9K/yr
- pandora birthday charm5K/yr
- birthday pandora charms7K/yr
- birthday charms for bracelets5K/yr
- happy birthday charm6K/yr
- birthday charm5K/yr
- pandora happy birthday charm5K/yr
- birthday charms for pandora bracelets5K/yr
Top pandora happy birthday charm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alstade Happy Birthday Hot Air Balloon Charm 925 Sterling Silver Charms fits Bracelets and Necklace Pendant Bead Charms Jewelry Present for Women Family Friends
Alstade$11.754.4★1,854 rev
PANDORA Happy Bday Balloon Dangle Charm - Birthday Charm - Jewelry for Women with Gift Box - Enamel & Cubic Zirconia Details - Compatible Moments Charm Bracelets - Sterling Silver
PANDORA$74.094.8★136 rev
PANDORA Moments Studded Chain Bracelet - Compatible Moments Charms - Gift for Her - Sterling Silver - with Gift Box - 7.9
PANDORA$78.324.3★92 rev
PANDORA Happy Birthday Balloon Sterling Silver Charm
PANDORA$67.004.7★674 rev
PICKBEAU 925 Sterling Silver Charms for Bracelets Necklaces I LOVE YOU Travel Passport Butterfly Graduation Charm Beads Pendant Jewelry Gift for Women Mom
PICKBEAU$14.804.4★464 rev
Newest
by launch date
Simphman Golden Happy Birthday Cake Dangle Charm 925 Sterling Silver Charms for Pandora Bracelets and Necklaces Bead Charms with Cubic Zirconia Jewelry Charm for Women Family Friends
Simphman$13.003 rev
HappyStar 925 Sterling Silver Happy Birthday Bead Charm Love Heart Shape Birthstone Charms for Bracelets Dangle Pendant with 5A Cubic Zirconia Compatible Pandora Bracelets Jewelry Gift for Women
HappyStar$11.73560 rev
HappyStar 925 Sterling Silver Happy Birthday Bead Charm Love Heart Shape Birthstone Charms for Bracelets Dangle Pendant with 5A Cubic Zirconia Compatible Pandora Bracelets Jewelry Gift for Women
HappyStar$11.86560 rev
WANIUS 10 Pack Silver Charms for Bracelets and Necklaces Charms for Women
WANIUS$15.12921 rev
PANDORA Moments Studded Chain Bracelet - Compatible Moments Charms - Gift for Her - Sterling Silver - with Gift Box - 7.9
PANDORA$78.3292 rev
Trending
90-day click momentum
PANDORA Moments Family Tree Heart Clasp Snake Chain Bracelet - Compatible Moments Charms - Gift for Her - Sterling Silver with Cubic Zirconia - With Gift Box - 7.9
PANDORA$89.844.5★
PANDORA Moments Studded Chain Bracelet - Compatible Moments Charms - Gift for Her - Sterling Silver - with Gift Box - 7.9
PANDORA$78.324.3★
HappyStar 925 Sterling Silver Happy Birthday Bead Charm Love Heart Shape Birthstone Charms for Bracelets Dangle Pendant with 5A Cubic Zirconia Compatible Pandora Bracelets Jewelry Gift for Women
HappyStar$11.864.5★
Simphman Golden Happy Birthday Cake Dangle Charm 925 Sterling Silver Charms for Pandora Bracelets and Necklaces Bead Charms with Cubic Zirconia Jewelry Charm for Women Family Friends
Simphman$13.005.0★
Alstade Happy Birthday Cake Charm 925 Sterling Silver Charms fits Bracelets and Necklace Pendant Bead Charms Jewelry Present for Women Family Friends
Alstade$12.084.4★
What buyers say about pandora happy birthday charm
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made piece”
“Good birthday gift”
“Very cute and fits well”
“As advertised”
“Good price”
“The color is very pretty”
“Beautiful design”
“Beautiful charm”
“It has a nice shine”
“This charm has held up well”
What buyers complain about
“One thing to know is that the charm is smaller than I expected”
“Not good as quality as portrayed”
“Color on charms was cheap”
“Does not look like the pictures”
“Not worth the $”
“Broke within a couple months”
“Its not very shiny in person, looks dark”
“Inscriptions hard to read”
“Cheaply made Id say”
“the heart shapes are not shaped as hearts at all”
Top return reasons
Common questions
- Is pandora happy birthday charm profitable to sell on Amazon United States?
- The niche generates $104K/yr across 47 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the pandora happy birthday charm niche?
- 18 brands and 37 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in pandora happy birthday charm?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.6%.
- When does demand for pandora happy birthday charm peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the pandora happy birthday charm niche?
- Listings span $6.02–$114.90; the average listing price is $36.18 (sweet spot $15–$100). The average incumbent carries 709 reviews — the moat a new listing must climb.