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Pandora Dog Charm

Fail

Shoppers spend an estimated $10K a year here, so Pandora Dog Charm is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$10K/yr31K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
40%top-5 click share · 23 brands · 41 sellers

Flapen Score

Pandora Dog Charm against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pandora Dog Charm is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pandora Dog Charm market on Amazon at a glance

Shoppers on Amazon United States searched for Pandora Dog Charm 31K times last year and spent an estimated $10K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
1.2%
Market size, estimated
$10Ka year
Peak month
December4.9× the quietest month
Top search term
pandora dog charm13K searches a year

02 · Price

A sale here is worth $27.16.

Listings sell for $27.16 on average, from $9.68 to $78.24. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.16 that is $0 to $3K a year per listing.

Average price
$27.16inside the $15 to $100 sweet spot
Price range
$9.68–$78.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #4,621 within Bracelets. It carries 750 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
97%
Out of stock, average day
2.7%
Average rank
#4,621in Bracelets
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
750per listing
Listings tracked
39

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pandora Dog Charm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

41

Top-5 brand share

75%

Top 20: 98%

Top-5 click share

40%

Top 20: 84%

Open market

23%

  • Brand 156%
  • Brand 28%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Pandora Dog Charm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.9×

Search terms

Top Pandora Dog Charm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora dog charm13K/yr
  • pandora charms dog12K/yr
  • dog charms for pandora bracelets4K/yr
  • dog pandora charms2K/yr

Reviews and returns

What reviews say buyers love and hate about Pandora Dog Charm

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
53%of negative reviews mention “Size-Overall”
1.5%of orders come back
“SO SMALL”
A buyer, on “Size-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pandora Dog Charm questions

Answered from the same tracked data.