panda costume
Skip itHigh returns (9.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.31avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.85–$149.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,652.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$61K$61K/yr · 134K searches
Returns
Bad9.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, panda costume is a $61K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
panda costume market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $53K–$71K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #11,188
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 78%
- Out of stock
- 9.8%
- Avg brand age
- 38 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
30
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
43%
Top 20: 84%
Open market
41%
- Funziez!29%
- SCOPUCI14%
- Sqlszt5%
- COMIN4%
- AILMQYJL4%
- dpouujxo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 21.0×
Top panda costume search terms
- panda costume73K/yr
- panda costume adult32K/yr
- panda outfit5K/yr
- panda suit5K/yr
- adult panda costume6K/yr
- panda bear costume5K/yr
- panda costume women4K/yr
- panda halloween costume5K/yr
Top panda costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funziez! Slim Fit Adult Onesie - Animal Halloween Costume - Plush Unisex One Piece Cosplay Suit for Women and Men Panda
Funziez!$29.744.5★14,484 rev
SCOPUCI Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Cosplay Costume/Homewear/Sleepwear(Panda 5-6 Years)
SCOPUCI$22.934.4★1,215 rev
Funziez! Slim Fit Adult Onesie - Animal Halloween Costume - Plush Unisex One Piece Cosplay Suit for Women and Men Panda
Funziez!$32.164.5★14,484 rev
Sqlszt Panada Onesie Adult Women Halloween Costume Men Christmas Pajamas L
Sqlszt$20.444.3★1,468 rev
COMIN Inflatable Panda Costume for Adults Blow Up Panda Inflatable Costume Full Body for Halloween Party 72
COMIN$37.414.7★50 rev
Newest
by launch date
Gonglian Global Panda Mascot Costume Halloween Party Cute Adult Panda Cosplay Costume
Gonglian Global$49.602 rev
SLOTHOPOTAMUS Adult Onesie Pajamas Unisex Animal One Piece Cosplay Costume Halloween Homewear Sleepwear Black/White Panda M
SLOTHOPOTAMUS$15.1767 rev
GOGOBOND Unisex Adult Onesies Halloween Costume One Piece Fleece Long Sleeve Panda Pajamas Sleepwears for Women Men L
GOGOBOND$21.3193 rev
AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Flannel Panda Cosplay One Piece Halloween Costume hooded Sleepwear Homewear
AILMQYJL$27.10152 rev
Wisdom Unicorn Animal Kids OnesieCosplay Animal Costume Halloween Onesie Pajamas Home Clothing - The Perfect Costume for Parties and Sleepovers Panda
Wisdom Unicorn$22.93173 rev
Trending
90-day click momentumGOGOBOND Unisex Adult Onesies Halloween Costume One Piece Fleece Long Sleeve Panda Pajamas Sleepwears for Women Men L
GOGOBOND$21.314.7★
SLOTHOPOTAMUS Adult Onesie Pajamas Unisex Animal One Piece Cosplay Costume Halloween Homewear Sleepwear Black/White Panda M
SLOTHOPOTAMUS$15.174.8★
Gonglian Global Panda Mascot Costume Halloween Party Cute Adult Panda Cosplay Costume
Gonglian Global$49.604.5★
AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Flannel Panda Cosplay One Piece Halloween Costume hooded Sleepwear Homewear
AILMQYJL$27.104.6★
Funziez! Slim Fit Adult Onesie - Animal Halloween Costume - Plush Unisex One Piece Cosplay Suit for Women and Men Panda
Funziez!$32.164.5★
What buyers say about panda costume
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“Super comfy”
“Super soft”
“Absolutely love this onesie it's so comfortable and warm”
“Cute gift for my girlfriend”
“The costume is well made”
“All in its a good costume at a decent price”
“with a beautiful color”
“I was able to keep it on the whole night, interacting and helping kids with games and handing out candy - it was fairly durable”
“Good fabric”
What buyers complain about
“small”
“Not great quality”
“On shorter folks its going to look baggy/saggy as you see in my media”
“It has some weight because of the material”
Top return reasons
Common questions
- Is panda costume profitable to sell on Amazon United States?
- The niche generates $61K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the panda costume niche?
- 26 brands and 30 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in panda costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 9.4% — above our launch gate.
- When does demand for panda costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 21.0× the quietest.
- What does it cost to enter the panda costume niche?
- Listings span $9.85–$149.56; the average listing price is $35.31 (sweet spot $15–$100). The average incumbent carries 2,652 reviews — the moat a new listing must climb.