Is panama hat men profitable to sell on Amazon United States?

The niche generates $86K/yr across 78 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +95.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the panama hat men niche?

21 brands and 50 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in panama hat men?

Top complaints mined from reviews: Size-Overall, Shape/Style, Advertised Vs Actual Product. The return rate is 4.4%.

When does demand for panama hat men peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.

What does it cost to enter the panama hat men niche?

Listings span $14.29–$241.60; the average listing price is $50.06 (sweet spot $15–$100). The average incumbent carries 2,062 reviews — the moat a new listing must climb.

panama hat men

Worth a look

Shows a sweet-spot price point ($50.06 avg), but weak search conversion (0.8%) keeps it on the watch list.

Avg price

Great$50.06

avg listing price — sweet spot $15–$100

Growth

Great+95.6%

90-day search growth — must beat 0% to launch

Competition

Great27%

top-5 click share — an open shelf

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,061.85

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay$14.29–$241.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Market size

Bad$86K

$86K/yr · 212K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, panama hat men is a $86K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

panama hat men market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $63K–$75K; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,781
Page quality: 0%
Prime: 40%
Sponsored: 90%
Out of stock: 3.2%
Avg brand age: 50 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

27%

Top 20: 58%

Open market

16%

Panama Jack64%
FURTALK8%
SAJUZEN5%
Pineapple&Star Hat3%
ULTRAFINO2%
Stetson2%
Open — no brand owns it (15 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +95.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×

Open Trend

Top panama hat men search terms

panama jack hat men75K/yr +66.2%0.6% conv.
panama jack hat35K/yr +203.4%0.7% conv.
panama hats29K/yr +68.5%0.2% conv.
straw panama hats for men19K/yr +143.3%0.4% conv.
sombrero panama para hombre15K/yr +26.1%0.1% conv.
panama jack hats10K/yr +92.0%0.6% conv.
panama straw hats for men7K/yr +244.5%0.3% conv.
sombrero panama7K/yr +85.9%0.2% conv.
men panama hat5K/yr +71.7%0.6% conv.
stetson panama hats for men3K/yr +127.4%0.3% conv.

All search terms

Top panama hat men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Panama Jack Straw Safari Mens Sun Hat - Black Band 2.5 Brim UPF 50+ Sun Protection

Panama Jack$37.984.5★1,254 rev

Panama Jack Straw Safari Mens Sun Hat - Black Band 2.5 Brim UPF 50+ Sun Protection

Panama Jack$38.334.5★1,254 rev

Panama Jack Mesh Crown Safari Sun Hat 3 Brim Adjustable Chin Cord UPF (SPF) 50+ Sun Protection (Khaki X-Large)

Panama Jack$44.324.2★1,479 rev

Mesh Crown Safari Mens Sun Hat 3 Brim Adjustable Chin Cord UPF (SPF) 50+ Sunhat Protection (Khaki Large)

Panama Jack$44.474.2★1,479 rev

Panama Jack Mens Safari Sun Hat - Matte Toyo Straw UPF 50+ Sun Protection Fedora Sombrero White

Panama Jack$45.284.5★754 rev

Newest

by launch date

Panama Hat Sun Hats for Men Women Wide Brim Fedora Straw Beach Hat UV UPF 80+

SAJUZEN$31.3956 rev

5mo ago

Sun Hat Straw Fedora Hats for Men Women Beach Hat Panama Hat Men Wide Brim Summer Hats UPF80+ Khaki

SAJUZEN$29.66327 rev

1y ago

Mesh Crown Safari Mens Sun Hat 3 Brim Adjustable Chin Cord UPF (SPF) 50+ Sunhat Protection (Forest Green Large)

Panama Jack$44.851,479 rev

1y ago

Panama Jack Straw Safari Hat - Vegan Leather Band Matte Toyo UPF 50+ Sun Protection Tan

Panama Jack$44.4686 rev

2y ago

Panama Jack Mens Straw Safari Hat - Handwoven Matte Toyo Vegan Leather Band UPF 50+ Sun Protection Tan

Panama Jack$43.7586 rev

2y ago

What buyers say about panama hat men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fit as it should”

Quality-Overall20%

“Excellent product”

Value For Money8%

“Great value”

Shape/Style7%

“Cute and stylish”

Comfort-Overall6%

“comfortable to wear”

Weight Light4%

“This hat is light weight”

Advertised Vs Actual Product3%

“As advertised”

Color3%

“Color is great”

Material Quality2%

“the material is also quite comfortable”

Suitability Hot Weather2%

“Great for in the pool or on the beach”

What buyers complain about

Size-Overall40%

“Strange fit”

Shape/Style7%

“shape did not work”

Advertised Vs Actual Product5%

“False advertising”

Quality-Overall4%

“Disappointed with sizing and quality”

Durability4%

“Worn for months, packed once & it destroyed it”

Color3%

“Color and feel are very expensive and fancy”

Strap/String Quality2%

“Chin strap is elastic, unattractive and uncomfortable”

Material Quality2%

“brittle material”

Value For Money2%

“I've seen hats that were much more expensive than this that didn't seem to be any nicer”

Wrinkles1%

“They were a bit wrinkled”

Top return reasons

Size-Overall71%

Color6%

Shape/Style5%

Advertised Vs Actual Product3%

Width3%

Material Quality3%

Quality-Overall2%

Length1%

Strength1%

Value For Money1%

Common questions

Is panama hat men profitable to sell on Amazon United States?: The niche generates $86K/yr across 78 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +95.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the panama hat men niche?: 21 brands and 50 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in panama hat men?: Top complaints mined from reviews: Size-Overall, Shape/Style, Advertised Vs Actual Product. The return rate is 4.4%.
When does demand for panama hat men peak?: Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.
What does it cost to enter the panama hat men niche?: Listings span $14.29–$241.60; the average listing price is $50.06 (sweet spot $15–$100). The average incumbent carries 2,062 reviews — the moat a new listing must climb.