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Pampers Overnight Size 5

Fail

The top 5 brands take 100% of clicks, so Pampers Overnight Size 5 is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$629K/yr88K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
83%top-5 click share · 4 brands · 55 sellers

Flapen Score

Pampers Overnight Size 5 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pampers Overnight Size 5 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pampers Overnight Size 5 market on Amazon at a glance

Shoppers on Amazon United States searched for Pampers Overnight Size 5 88K times last year and spent an estimated $629K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 23.7% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $629K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
23.7%
Market size, estimated
$629Ka year
Peak month
November1.5× the quietest month
Top search term
pampers overnight size 544K searches a year

02 · Price

A sale here is worth $30.22.

Listings sell for $30.22 on average, from $10.10 to $43.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $30.22 that is $15K to $23K a year per listing.

Average price
$30.22inside the $15 to $100 sweet spot
Price range
$10.10–$43.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$15K–$23K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Baby Boys. It carries 35,108 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Baby Boys
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
35,108per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Pampers Overnight Size 5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 220%
  • Brand 310%
  • Brand 44%

Demand

Pampers Overnight Size 5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Pampers Overnight Size 5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pampers overnight size 544K/yr
  • pampers nighttime diapers size 525K/yr
  • pampers size 5 overnight diapers7K/yr
  • pampers zzz size 52K/yr
  • pamper overnight size 53K/yr
  • overnight pampers size 52K/yr
  • pampers size 5 nighttime diapers3K/yr

Reviews and returns

What reviews say buyers love and hate about Pampers Overnight Size 5

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Leak-Proof”
25%of negative reviews mention “Leak-Proof”
0.7%of orders come back
“Not Leak Proof”
A buyer, on “Leak-Proof”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pampers Overnight Size 5 questions

Answered from the same tracked data.