Skip to content

Pageant Dresses

Fail

An estimated 14.4% of orders come back, so Pageant Dresses is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$34K/yr164K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
10%top-5 click share · 89 brands · 112 sellers

Flapen Score

Pageant Dresses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pageant Dresses is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pageant Dresses market on Amazon at a glance

Shoppers on Amazon United States searched for Pageant Dresses 164K times last year and spent an estimated $34K. The top 5 brands take 32% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
0.4%
Market size, estimated
$34Ka year
Peak month
April13.4× the quietest month
Top search term
vestidos de primera comunin 14-1628K searches a year

02 · Price

A sale here is worth $46.05.

Listings sell for $46.05 on average, from $13.84 to $152.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $46.05 that is $0 to $5K a year per listing.

Average price
$46.05inside the $15 to $100 sweet spot
Price range
$13.84–$152.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
14.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,309 within Dresses. It carries 1,072 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
68%
Out of stock, average day
6.2%
Average rank
#1,309in Dresses
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,072per listing
Listings tracked
292

04 · Newcomers

1 of last year's 90 launches cleared the first-year sales bar.

90 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
90
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pageant Dresses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

89 rising

Sellers

112

Top-5 brand share

32%

Top 20: 66%

Top-5 click share

10%

Top 20: 26%

Open market

68%

  • Brand 17%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Pageant Dresses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 13.4×

Search terms

Top Pageant Dresses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vestidos de primera comunin 14-1628K/yr
  • first communion dress for girls 14-1619K/yr
  • catholic 1st communion dress11K/yr
  • vestido de primera comunion nia 14-1612K/yr
  • communion dresses for girls 14-1613K/yr
  • vestidos de primera comunin 10-1213K/yr
  • first communion dress for teens9K/yr
  • first holy communion dress8K/yr
  • first communion dresses for girls 7-1610K/yr
  • first communion dress for teen girls8K/yr

Reviews and returns

What reviews say buyers love and hate about Pageant Dresses

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
14.4%of orders come back
“Not a good fit”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pageant Dresses questions

Answered from the same tracked data.