pack of sunglasses
Worth a lookShows a sweet-spot price point ($21.15 avg), but a small market ($70K/yr) keeps it on the watch list.
Avg price
Great$21.15avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Growth
Good+56.0%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,009.97avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$5.13–$430.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$70K$70K/yr · 97K searches
According to Flapen's Amazon United States niche tracking, pack of sunglasses is a $70K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pack of sunglasses market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $63K–$85K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #1,371
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.9%
- Avg brand age
- 42 months
- Avg seller age
- 194 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
47
Top-5 brand share
48%
Top 20: 86%
Top-5 click share
34%
Top 20: 69%
Open market
46%
- KUGUAOK12%
- Pibupibu10%
- Geopty9%
- ASTARON9%
- SUNOVELTIES8%
- NEBURORA6%
Demand
Weekly Amazon search volume, last 36 weeks — +56.0% search growth over the last 90 days.Top pack of sunglasses search terms
- pack of sunglasses31K/yr
- sunglasses multipack16K/yr
- sun glasses pack9K/yr
- multipack sunglasses5K/yr
- sunglasses packs5K/yr
- sunglasses plastic4K/yr
- packs of sunglasses4K/yr
- cheap black sunglasses7K/yr
- black plastic sunglasses4K/yr
- plastic sunglasses for party5K/yr
Top pack of sunglasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades
KUGUAOK$9.394.5★574 rev
ASTARON Black Novelty Sunglasses Bulk 6 Pack Black Novelty Sunglasses Party Favors for Summer Beach Pool Wedding Party Great Gift for Pool Birthday Party Supplies Goody Bag Favors
ASTARON$9.114.7★1,565 rev
NEBURORA 6 Pack Black Sunglasses Bulk Retro Black Shades Party Sunglasses for Adult Men Women Summer Beach Party Accessories
NEBURORA$8.074.8★540 rev
SUNOVELTIES 10 Pack Rectangle Sunglasses for Women/Men Retro Narrow Square Glasses Black Vintage Eyewear Luxury Design
SUNOVELTIES$15.184.7★135 rev
Pibupibu 8 Pack Colored Small Rectangle Party Sunglasses Bulk Vintage Narrow Square Y2K Glasses for Women Men
Pibupibu$12.804.7★335 rev
Newest
by launch date
ENSARJOE 6-Pack Leopard Print Glasses - Multicolor Geometric Full Frame Sunglasses for Women Fashion Accessories (6pcs Black Leopard Print Tea Blue)
ENSARJOE$10.057 rev
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Transitions Grey Lenses Sunglasses
Meta$430.542,558 rev
Matcheck 10 Pack Retro Oval Sunglasses Chic Cateye Y2K Glasses Women/Men 90s Sunnies Lightweight Narrow Shades
Matcheck$19.269 rev
Geopty 12 Pack Retro Oval Cat Eye Sunglasses Bulk for Women Y2k Designer Trendy Narrow Shades 90s Small Sun Glasses Set
Geopty$17.665 rev
KUGUAOK 4PACK Polarized Aviator Sunglasses for Women Men Sports Style UV400 Protection Running Sun Glasses Vintage Trendy Shades
KUGUAOK$19.87464 rev
Trending
90-day click momentumMeta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Transitions Grey Lenses Sunglasses
Meta$430.544.1★
Geopty 12 Pack Retro Oval Cat Eye Sunglasses Bulk for Women Y2k Designer Trendy Narrow Shades 90s Small Sun Glasses Set
Geopty$17.665.0★
Matcheck 10 Pack Retro Oval Sunglasses Chic Cateye Y2K Glasses Women/Men 90s Sunnies Lightweight Narrow Shades
Matcheck$19.264.2★
konqkin Retro Aviator Sunglasses for Women Men:Polarized Trendy Vintage 70s Rectangle Mens Womens Shades Sun Glasses UV Protection (Brown+Grey+Tigerspot 54mm)
konqkin$12.534.5★
SUNOVELTIES 10 Pack Rectangle Sunglasses for Women/Men Retro Narrow Square Glasses Black Vintage Eyewear Luxury Design
SUNOVELTIES$15.184.7★
What buyers say about pack of sunglasses
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Decent quality”
“fit the face normal”
“Comfortable fit”
“Classic style”
“Variety of colors”
“Very lightweight and comfortable”
“as advertised”
“I really love the variety of these glasses—they are durable”
“Well built”
What buyers complain about
“Not well made”
“They are a little tight”
“Broke almost immediately”
“not worth the price”
“Flimsy”
“Too Dark”
“Cheap material”
“This is not as described”
“The Bluetooth/connectivity is horrible”
“Straps are worthless”
Top return reasons
Common questions
- Is pack of sunglasses profitable to sell on Amazon United States?
- The niche generates $70K/yr across 58 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +56.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the pack of sunglasses niche?
- 39 brands and 47 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in pack of sunglasses?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.9%.
- What does it cost to enter the pack of sunglasses niche?
- Listings span $5.13–$430.54; the average listing price is $21.15 (sweet spot $15–$100). The average incumbent carries 2,010 reviews — the moat a new listing must climb.