oxford shirts for men
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$20.75avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$7.50–$48.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Market size
Okay$114K$114K/yr · 1.1M searches
Review moat
Bad5,653.14avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, oxford shirts for men is a $114K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 49% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
oxford shirts for men market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $166K–$208K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.9%
- Avg brand age
- 45 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
60
Top-5 brand share
49%
Top 20: 93%
Top-5 click share
18%
Top 20: 42%
Open market
46%
- Alimens & Gentle15%
- J.VER10%
- JEMITOP9%
- Lion Nardo9%
- Van Heusen6%
- Kenneth Cole6%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +9.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.8×
Top oxford shirts for men search terms
- oxford shirts for men230K/yr
- slim fit dress shirts for men194K/yr
- mens slim fit dress shirt130K/yr
- porter and ash96K/yr
- mens dress shirts slim fit89K/yr
- stretch dress shirts for men49K/yr
- mens stretch dress shirt38K/yr
- dress shirts for men slim fit55K/yr
- formal dress shirts for men27K/yr
- camisas para trabajo21K/yr
Top oxford shirts for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alimens & Gentle Mens White Dress Shirt Long Sleeve Stain Shield Button Down Shirts Slim Fit Wedding Church M
Alimens & Gentle$19.864.4★4,161 rev
Lion Nardo Slim Fit White Dress Shirt for Men Wrinkle Free Mens Dress Shirts Long Sleeve Tall Muscle Fit Button Up Shirt
Lion Nardo$24.204.5★5,363 rev
J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts White Medium
J.VER$18.704.5★7,157 rev
JEMITOP Mens Stretch Wrinkle Free Dress Shirts Formal Wedding Prom Long Sleeve Slim Fit Button Down Shirt Solid White M
JEMITOP$17.414.5★8,291 rev
DELCARINO Mens Long Sleeve Button Up Shirts Solid Slim Fit Casual Business Formal Dress Shirt White Medium
DELCARINO$15.114.5★10,792 rev
Newest
by launch date
Van Heusen mens Slim Fit Flex Collar Stretch Solid Dress Shirt White 15.5 Neck 32 -33 Sleeve Medium US
Van Heusen$23.36315 rev
Kenneth Cole Unlisted mens Slim Fit Checks and Stripes (Patterned) Dress Shirt Light Blue 15 -15.5 Neck 32 -33 Sleeve US
Kenneth Cole$18.646,211 rev
Unlisted by Kenneth Cole mens Slim Fit Solid Dress Shirt Light Blue 15 -15.5 Neck 32 -33 Sleeve US
Kenneth Cole$19.7014,457 rev
Kenneth Cole Unlisted mens Slim Fit Solid Dress Shirt White 16 -16.5 Neck 34 -35 Sleeve US
Kenneth Cole$19.7614,457 rev
ROUWELL Mens White Dress Shirt Long Sleeve Non Iron Wrinkle Free Stretch Business Office Wedding Button Down Shirts L
ROUWELL$15.271,011 rev
Trending
90-day click momentumJEMITOP Mens Stretch Wrinkle Free Dress Shirts Formal Wedding Prom Long Sleeve Slim Fit Button Down Shirt Solid White M
JEMITOP$17.414.5★
ROUWELL Mens White Dress Shirt Long Sleeve Non Iron Wrinkle Free Stretch Business Office Wedding Button Down Shirts L
ROUWELL$15.274.6★
ROUWELL Black Dress Shirt for Men Long Sleeve Wrinkle Free Stretch Non Iron Business Formal Work Button Down Shirts L
ROUWELL$15.334.6★
Unlisted by Kenneth Cole mens Slim Fit Solid Dress Shirt Light Blue 15 -15.5 Neck 32 -33 Sleeve US
Kenneth Cole$19.704.3★
Nautica Mens Slim Fit Long Sleeve Dress Shirt
NAUTICA$31.644.4★
What buyers say about oxford shirts for men
What buyers praise and complain about, mined from review topics.What buyers love
“Not too tight”
“Quality shirt”
“Extremely comfortable”
“Good Value”
“Awesome material”
“Material very soft”
“Color is great”
“Its lightweight and breathable which is nice because I get hot easily”
“As advertised”
“Nice and stretchy”
What buyers complain about
“sleeves are short”
“Low quality”
“Terrible material”
“Not wrinkle free”
“Note that this has thin fabric thickness”
“Wrong Description”
“Shrinks after washing”
“Item arrived used”
“Color is Off”
“no real stretch”
Top return reasons
Common questions
- Is oxford shirts for men profitable to sell on Amazon United States?
- The niche generates $114K/yr across 145 tracked products. 17 of 35 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the oxford shirts for men niche?
- 39 brands and 60 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in oxford shirts for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 10.1% — above our launch gate.
- When does demand for oxford shirts for men peak?
- Demand is steady year-round — the busiest month runs 2.8× the quietest.
- What does it cost to enter the oxford shirts for men niche?
- Listings span $7.50–$48.50; the average listing price is $20.75 (sweet spot $15–$100). The average incumbent carries 5,653 reviews — the moat a new listing must climb.