Owl Necklace

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

143K

Growth, 90 days vs prior 90

-0.2%

Conversion, latest week

1.2%

Market size, estimated

$32Ka year

Peak month

December3.0× the quietest month

Top search term

owl necklace58K searches a year

Listings sell for $18.89 on average, from $6.35 to $97.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.89 that is $0 to $2K a year per listing.

Average price

$18.89inside the $15 to $100 sweet spot

Price range

$6.35–$97.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #6,419 within Pendant Necklaces. It carries 465 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

8.9%

Average rank

#6,419in Pendant Necklaces

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

465per listing

Listings tracked

40

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months