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Owl Earrings

Fail

The top 5 products take 100% of clicks, so Owl Earrings is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$29K/yr74K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 11 sellers

Flapen Score

Owl Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Owl Earrings is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Owl Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Owl Earrings 74K times last year and spent an estimated $29K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
2.2%
Market size, estimated
$29Ka year
Peak month
September54.1× the quietest month
Top search term
owl earrings44K searches a year

02 · Price

A sale here is worth $17.59.

Listings sell for $17.59 on average, from $5.42 to $30.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.59 that is $0 to $2K a year per listing.

Average price
$17.59inside the $15 to $100 sweet spot
Price range
$5.42–$30.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #3,613 within Earrings. It carries 754 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#3,613in Earrings
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
754per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Owl Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 233%
  • Brand 37%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Owl Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 54.1×

Reviews and returns

What reviews say buyers love and hate about Owl Earrings

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Weight Light”
42%of negative reviews mention “Precious Gemstone”
2.5%of orders come back
“the crystal fell out”
A buyer, on “Precious Gemstone”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Owl Earrings questions

Answered from the same tracked data.