Owala Keychain

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-42.4%

Conversion, latest week

0.3%

Market size, estimated

$6Ka year

Top search term

owala keychain56K searches a year

Listings sell for $9.90 on average, from $5.90 to $19.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.90 that is $990 to $2K a year per listing.

Average price

$9.90under the $15 to $100 sweet spot

Price range

$5.90–$19.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$990–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #12,541 within Keyrings, Keychains & Charms. It carries 661 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

25.0%

Average rank

#12,541in Keyrings, Keychains & Charms

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

661per listing

Listings tracked

18

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

25 months