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Oversized White Button Down Shirt Women

Fail

An estimated 11.6% of orders come back, so Oversized White Button Down Shirt Women is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$44K/yr345K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
37%top-5 click share · 26 brands · 30 sellers

Flapen Score

Oversized White Button Down Shirt Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oversized White Button Down Shirt Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oversized White Button Down Shirt Women market on Amazon at a glance

Shoppers on Amazon United States searched for Oversized White Button Down Shirt Women 345K times last year and spent an estimated $44K. The top 5 brands take 55% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
0.6%
Market size, estimated
$44Ka year
Peak month
October2.0× the quietest month
Top search term
oversized white button down shirt women85K searches a year

02 · Price

A sale here is worth $20.73.

Listings sell for $20.73 on average, from $9.14 to $35.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.73 that is $0 to $2K a year per listing.

Average price
$20.73inside the $15 to $100 sweet spot
Price range
$9.14–$35.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #311 within Blouses & Button-Down Shirts. It carries 3,395 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#311in Blouses & Button-Down Shirts
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
3,395per listing
Listings tracked
49

04 · Newcomers

6 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Oversized White Button Down Shirt Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$5K$7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

30

Est. top-5 brand share

55%

Top 20: 95%

Est. top-5 click share

37%

Top 20: 71%

Open market

40%

  • siliteelon19%
  • FSHAOES12%
  • Zeagoo10%
  • HOTOUCH9%
  • Astylish6%
  • Saodimallsu5%

Demand

Oversized White Button Down Shirt Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Oversized White Button Down Shirt Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oversized white button down shirt women85K/yr
  • white oversized button down shirt women16K/yr
  • oversized blouse26K/yr
  • boyfriend shirt27K/yr
  • overshirt women21K/yr
  • over shirts for women21K/yr
  • blusas oversized para mujeres14K/yr
  • oversized boyfriend shirts for women14K/yr
  • oversized cotton button down shirts for women8K/yr
  • flowy button up shirts for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Oversized White Button Down Shirt Women

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
11.6%of orders come back
“Much too large”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oversized White Button Down Shirt Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data