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Oversized Aviator Sunglasses for Women

Maybe

The top 5 products take only 25% of clicks. But shoppers spend an estimated $81K a year here, so Oversized Aviator Sunglasses for Women is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$81K/yr203K searches / yr
90-day growth
+34.1%search demand this quarter
Competition
25%top-5 click share · 41 brands · 49 sellers

Flapen Score

Oversized Aviator Sunglasses for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oversized Aviator Sunglasses for Women is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oversized Aviator Sunglasses for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Oversized Aviator Sunglasses for Women 203K times last year and spent an estimated $81K. The top 5 brands take 53% of clicks. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+34.1%
Conversion, latest week
2.6%
Market size, estimated
$81Ka year
Peak month
July2.3× the quietest month
Top search term
gold aviator sunglasses for women28K searches a year

02 · Price

A sale here is worth $15.39.

Listings sell for $15.39 on average, from $9.08 to $37.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $15.39 that is $0 to $2K a year per listing.

Average price
$15.39inside the $15 to $100 sweet spot
Price range
$9.08–$37.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #307 within Sunglasses & Eyewear Accessories. It carries 2,938 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#307in Sunglasses & Eyewear Accessories
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,938per listing
Listings tracked
90

04 · Newcomers

13 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
13Amazon's first-year sales bar
Average brand age
53 months

Products

Top Oversized Aviator Sunglasses for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

49

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

25%

Top 20: 55%

Open market

43%

  • Brand 120%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Oversized Aviator Sunglasses for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.3×

Search terms

Top Oversized Aviator Sunglasses for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold aviator sunglasses for women28K/yr
  • brown aviator sunglasses for women16K/yr
  • mirrored aviator sunglasses for women12K/yr
  • oversized aviators13K/yr
  • tortoise aviator sunglasses for women12K/yr
  • oversized aviator sunglasses for men12K/yr
  • tortoise shell aviator sunglasses11K/yr
  • aviator sunglasses for women small face12K/yr
  • oversize aviator sunglasses women10K/yr
  • small aviator sunglasses9K/yr

Reviews and returns

What reviews say buyers love and hate about Oversized Aviator Sunglasses for Women

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
5.7%of orders come back
“Extremely large”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Oversized Aviator Sunglasses for Women questions

Answered from the same tracked data.