overshirt men
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$64.18avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,942.46avg incumbent reviews — the moat a new listing must climb
Price range
Bad$10.76–$479.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$66K$66K/yr · 515K searches
Returns
Bad10.5%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, overshirt men is a $66K/yr Amazon United States market (515K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
overshirt men market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $96K–$128K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,019
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 76%
- Out of stock
- 6.7%
- Avg brand age
- 42 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
199
Top-5 brand share
77%
Top 20: 96%
Top-5 click share
14%
Top 20: 37%
Open market
20%
- Orvis41%
- COOFANDY19%
- Amazon Essentials11%
- Simms3%
- PJ PAUL JONES3%
- Legendary Whitetails3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Top overshirt men search terms
- orvis135K/yr
- orvis shirts for men92K/yr
- overshirt men61K/yr
- mens overshirt53K/yr
- overshirt30K/yr
- over shirt men15K/yr
- orvis mens shirts9K/yr
- mens shacket lightweight16K/yr
- orvis clothing10K/yr
- orvis clearance11K/yr
Top overshirt men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orvis Encounter Fly Rod Outfit - 4Pc Fishing Rod and Reel Combo with Smooth Performance Complete with Reel Line Backing & Leader for Young Anglers Olive - (86 5-wt)
Orvis$291.464.6★780 rev
COOFANDY Mens Button Down Shirt Jacket Casual Shacket Overshirt Work Shirts for Men Light Khaki
COOFANDY$25.424.3★365 rev
COOFANDY Mens Shirt Jacket Long Sleeve Overshirt Casual Button Down Shacket with Pockets Dark Grey
COOFANDY$26.244.5★213 rev
Orvis Mens UPF 30 Relaxed Fit Quick-Dry Short Sleeve Woven (Green Small)
Orvis$13.034.6★73 rev
Orvis Mens UPF 30+ Quick Dry Moisture Wicking Button Up Short Sleeve Woven Tech Shirt with Pockets (US Alpha Medium Regular Regular Green)
Orvis$23.965.0★16 rev
Newest
by launch date
Long Sleeve Fleece Quarter-zip Light Heather Gray Large
Wrangler Authentics$25.8126,399 rev
Orvis Mens UPF 30+ Quick Dry Moisture Wicking Button Up Short Sleeve Woven Tech Shirt with Pockets (US Alpha Medium Regular Regular Green)
Orvis$23.9616 rev
Orvis Mens UPF 30+ Quick Dry Moisture Wicking Button Up Short Sleeve Woven Tech Shirt with Pockets (US Alpha Large Regular Regular Blue (Navy))
Orvis$25.5616 rev
Amazon Essentials Mens Regular-Fit Corduroy Overshirt Tan Large
Amazon Essentials$26.3895 rev
Amazon Essentials Mens Regular-Fit Corduroy Overshirt Rich Hazel Large
Amazon Essentials$28.2095 rev
Trending
90-day click momentumOrvis Mens UPF 30+ Quick Dry Moisture Wicking Button Up Short Sleeve Woven Tech Shirt with Pockets (US Alpha Medium Regular Regular Green)
Orvis$23.965.0★
Amazon Essentials Mens Regular-Fit Corduroy Overshirt Tan Large
Amazon Essentials$26.384.3★
Simms Brackett LS Shirt Bimini Brackett L
Simms$86.555.0★
Long Sleeve Fleece Quarter-zip Light Heather Gray Large
Wrangler Authentics$25.814.5★
Orvis Guide Sling Fly Fishing-Pack 18L Recycled CORDURA Sling Backpack with Tippet Docking Station Water Bottle Pocket Steel Camo - OS
Orvis$171.954.1★
What buyers say about overshirt men
What buyers praise and complain about, mined from review topics.What buyers love
“Fit was accurate”
“Good quality”
“Feels comfortable”
“The material is very lightweight and so soft”
“Worth every penny”
“The color is vibrant”
“Very nice lightweight mens jacket at a reasonable price”
“Fabric is super soft”
“Works as described”
“Love these shirts very cool to wear in summer”
What buyers complain about
“Runs Large”
“Trash”
“Very thin plasticy material”
“Shrinks when washed”
“the sleeves were extremely long”
“Arrived full of wrinkles”
“not as thick as I was expecting it to be”
“TLDR: a burn test shows polyester fabric material - false advertising”
“body odor combined in a very pungent way”
“however, the darker one shows it worse”
Top return reasons
Common questions
- Is overshirt men profitable to sell on Amazon United States?
- The niche generates $66K/yr across 161 tracked products. 10 of 38 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the overshirt men niche?
- 33 brands and 199 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in overshirt men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 10.5% — above our launch gate.
- When does demand for overshirt men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the overshirt men niche?
- Listings span $10.76–$479.82; the average listing price is $64.18 (sweet spot $15–$100). The average incumbent carries 4,942 reviews — the moat a new listing must climb.