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Overnight Bag with Wheels

Fail

Buyers convert on only 0.5% of searches, so Overnight Bag with Wheels is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$54K/yr187K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
22%top-5 click share · 38 brands · 74 sellers

Flapen Score

Overnight Bag with Wheels against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Overnight Bag with Wheels is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Overnight Bag with Wheels market on Amazon at a glance

Shoppers on Amazon United States searched for Overnight Bag with Wheels 187K times last year and spent an estimated $54K. The top 5 brands take 61% of clicks. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
0.5%
Market size, estimated
$54Ka year
Peak month
June1.9× the quietest month
Top search term
rolling duffle bag carry on26K searches a year

02 · Price

A sale here is worth $59.12.

Listings sell for $59.12 on average, from $16.63 to $228.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $59.12 that is $0 to $6K a year per listing.

Average price
$59.12inside the $15 to $100 sweet spot
Price range
$16.63–$228.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #212 within Travel Duffels. It carries 6,383 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
96%
Out of stock, average day
5.2%
Average rank
#212in Travel Duffels
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
6,383per listing
Listings tracked
100

04 · Newcomers

25 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
25Amazon's first-year sales bar
Average brand age
41 months

Products

Top Overnight Bag with Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

74

Top-5 brand share

61%

Top 20: 91%

Top-5 click share

22%

Top 20: 54%

Open market

34%

  • Brand 117%
  • Brand 216%
  • Brand 314%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Overnight Bag with Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Overnight Bag with Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rolling duffle bag carry on26K/yr
  • rolling duffel carry on10K/yr
  • rockland rolling duffel bag13K/yr
  • rolling duffle bag for women14K/yr
  • 40 inch duffle bag with wheels8K/yr
  • rolling gym bag11K/yr
  • small duffle bag with wheels10K/yr
  • carryon duffle bag with wheels9K/yr
  • xl duffle bag with wheels8K/yr
  • gym bag with wheels10K/yr

Reviews and returns

What reviews say buyers love and hate about Overnight Bag with Wheels

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
7.3%of orders come back
“TOO LONG”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Overnight Bag with Wheels questions

Answered from the same tracked data.