overalls for men
Skip itHigh returns (12.2%) — this niche doesn't clear our bar today.
Avg price
Great$49.12avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$547K$547K/yr · 3.5M searches
Price range
Good$24.27–$147.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad11,581.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad12.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, overalls for men is a $547K/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
overalls for men market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $491K–$614K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,876
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 2.6%
- Avg brand age
- 46 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
42
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
27%
Top 20: 58%
Open market
29%
- HISEA24%
- Dickies20%
- Liberty9%
- NY Threads6%
- WORK IDEA6%
- Amazon Basics5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Top overalls for men search terms
- overalls for men1.5M/yr
- mens overalls852K/yr
- bib overalls men254K/yr
- men overalls150K/yr
- mens bib overalls134K/yr
- overalls men121K/yr
- dickies overalls86K/yr
- overol para hombre108K/yr
- work overalls47K/yr
- best overall10K/yr
Top overalls for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HISEA Mens Denim Bib Overall Mens Relaxed Fit Overall Midweight Workwear with Adjustable Straps and Convenient Tool Pockets
HISEA$35.504.4★1,700 rev
Dickies Indigo Bib Overalls MEDIUM HERITAGE TINT 40 30
Dickies$40.814.4★52,247 rev
HISEA Mens Denim Bib Overalls Mens Overalls Workwear with Adjustable Straps and Convenient Tool Pockets
HISEA$36.054.3★2,271 rev
HISEA Flex Denim Bib Overalls for Men Blue Jean Fashion Casual Overalls Relaxed fit Utility Workwear with Pockets
HISEA$35.594.6★94 rev
Amazon Basics Mens Relaxed Fit Workwear Bib Overall DARK WASH 32W x 32L
Amazon Basics$35.844.4★104 rev
Newest
by launch date
Levi Strauss Signature Gold Mens Overall (Also Available in Big & Tall) (New) Medium Indigo 28 x 36
Levi Strauss Signature Gold$36.772,209 rev
Levi Strauss Signature Gold Mens Overall (Also Available in Big & Tall) (New) Raven 38 x 34
Levi Strauss Signature Gold$36.872,209 rev
Amazon Basics Mens Relaxed Fit Workwear Bib Overall DARK WASH 32W x 32L
Amazon Basics$35.84104 rev
Amazon Basics Mens Relaxed Fit Workwear Bib Overall DARK WASH 30W x 30L
Amazon Basics$34.02104 rev
DOWELL-SOU Mens Bib Overalls Sturdy Canvas Work Overalls with Knee Pad Pockets-L Black
DOWELL-SOU$24.7143 rev
Trending
90-day click momentum
NY Threads Mens Denim Bib Overall Relaxed Fit Workwear with Adjustable Straps and Multiple Pockets 36W x 30L Indigo
NY Threads$31.584.3★
OeyFnbmO Festival Bib Overalls for Men Shorts Jumpsuit Adjustable Straps Coveralls with Zipper(Flag XL)
OeyFnbmO$38.704.4★
Amazon Basics Mens Relaxed Fit Workwear Bib Overall DARK WASH 32W x 32L
Amazon Basics$35.844.4★
Amazon Basics Mens Relaxed Fit Workwear Bib Overall DARK WASH 30W x 30L
Amazon Basics$34.024.4★
Levi Strauss Signature Gold Mens Overall (Also Available in Big & Tall) (New) Raven 38 x 34
Levi Strauss Signature Gold$36.874.4★
What buyers say about overalls for men
What buyers praise and complain about, mined from review topics.What buyers love
“They are true to size”
“Seems to be well made”
“theyre really comfortable to wear”
“the material is durable”
“Lightweight and durable”
“Totally worth it”
“Gets the job done”
“Good construction”
“Love the color”
“But they aren't flimsy”
What buyers complain about
“it was so big”
“The buckle broke”
“Poor quality”
“Cheap material”
“they're covered in loose seams that are already coming apart just from trying them on”
“The pockets on the sides are way too shallow”
“does not quite match the size chart”
“clearly won't last a week”
“Way long inseam”
“Defintely not Navy Blue and poor quality”
Top return reasons
Common questions
- Is overalls for men profitable to sell on Amazon United States?
- The niche generates $547K/yr across 80 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the overalls for men niche?
- 20 brands and 42 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in overalls for men?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 12.2% — above our launch gate.
- When does demand for overalls for men peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the overalls for men niche?
- Listings span $24.27–$147.42; the average listing price is $49.12 (sweet spot $15–$100). The average incumbent carries 11,582 reviews — the moat a new listing must climb.