Is overalls profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 156 tracked products. 23 of 47 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Worth a look (63/100).

How competitive is the overalls niche?

52 brands and 61 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in overalls?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 15.1% — above our launch gate.

When does demand for overalls peak?

Demand peaks in May–Jun–Sep; the busiest month runs 2.8× the quietest.

What does it cost to enter the overalls niche?

Listings span $13.20–$48.75; the average listing price is $28.64 (sweet spot $15–$100). The average incumbent carries 2,532 reviews — the moat a new listing must climb.

overalls

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Incredible$28.64

avg listing price — sweet spot $15–$100

Brand share

Great42%

top-5 brand share — no brand owns this niche

Price range

Great$13.20–$48.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.1M

$1.1M/yr · 14.7M searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+28.4%

90-day search growth — must beat 0% to launch

Review moat

Okay2,532.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad15.1%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, overalls is a $1.1M/yr Amazon United States market (14.7M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Sep. Verdict: Worth a look — 63/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

overalls market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Conversion rate: 0.3%
Avg BSR: #101
Page quality: 0%
Prime: 99%
Sponsored: 96%
Out of stock: 0.9%
Avg brand age: 37 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

52 rising

Sellers

Top-5 brand share

42%

Top 20: 84%

Top-5 click share

18%

Top 20: 41%

Open market

51%

ANRABESS10%
PLNOTME10%
luvamia8%
Ekouaer7%
Amazon Essentials7%
PRETTYGARDEN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.4% search growth over the last 90 days.

Peak months: May, Jun, Sep · busiest ÷ quietest = 2.8×

Open Trend

Top overalls search terms

overalls for women3.8M/yr +17.1%0.2% conv.
womens overalls1.8M/yr +15.0%0.2% conv.
overalls1.9M/yr +17.1%0.1% conv.
plus size romper545K/yr +132.2%0.0% conv.
black jumpsuit for women1.1M/yr -16.2%0.2% conv.
enterizos para mujer elegantes571K/yr +27.9%0.0% conv.
rompers for women casual summer190K/yr >1,000%0.1% conv.
plus size jumpsuit for curvy women456K/yr +40.1%0.0% conv.
black jumpsuit687K/yr -15.0%0.1% conv.
plus size jumpsuit429K/yr +12.2%0.0% conv.

All search terms

Top overalls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PLNOTME Womens Denim Bib Overalls Barrel Leg Adjustable Strap Jean Pants Jumpsuits with Pockets

PLNOTME$41.504.1★1,249 rev

UNIANKIYA 2024 V Neck Sleeveless Loose Fit Overalls One Piece Jumpsuits For Women Spaghetti Strap Harem Long Pants with Pockets

UNIANKIYA$17.804.1★4,368 rev

PRETTYGARDEN One Piece Jumpsuits for Women Dressy Casual Sleeveless Crewneck Wide Leg Rompers Jumpers 2026 Vacation Summer Outfits(Black M)

PRETTYGARDEN$33.284.3★2,316 rev

QXE Womens Jumpsuits 2026 Summer Floral Overalls One Piece Outfits Sleeveless Wide Leg Pants Rompers with Pockets

QXE$27.993.6★1,188 rev

Womens Denim Wide Leg Overalls Adjustable Strap Loose Fit Bib Pants 2026

PEIHOT$41.124.4★94 rev

Newest

by launch date

Amazon Essentials Womens Womens Medium Stretch Relaxed-Fit Denim Short Overalls with Adjustable Straps Dark Wash X-Large

Amazon Essentials$22.79116 rev

5mo ago

CIDER Overall Shorts For Women Jean Denim Rompers Adjustable Strap Loose Fit Overalls Summer Casual Outfits with Pockets Beige M

CIDER$39.25366 rev

7mo ago

Ekouaer Womens Casual Overalls Loose Wide Leg Jumpsuits Summer Boho Floral Printed Baggy Rompers with Pockets Blue Boho Print XL

Ekouaer$25.35857 rev

9mo ago

Ekouaer Womens Casual Overalls Loose Wide Leg Jumpsuits Summer Boho Floral Printed Baggy Rompers with Pockets Blue Boho Print L

Ekouaer$25.50857 rev

9mo ago

Womens Denim Wide Leg Overalls Adjustable Strap Loose Fit Bib Pants 2026

PEIHOT$41.1294 rev

9mo ago

What buyers say about overalls

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall23%

“comfortable to wear”

Size-Overall22%

“Fit is accurate”

Quality-Overall6%

“Amazing quality”

Material Quality5%

“Comfortable material,”

Color4%

“Color is accurate”

Soft Feel4%

“Extremely soft”

Shape/Style3%

“Very flattering”

Stretchability/Expandability/Elasticity2%

“Prefect amount of stretch”

Value For Money2%

“Good for the price”

Weight Light2%

“Lightweight and breathable”

What buyers complain about

Size-Overall29%

“Super long”

Material Quality6%

“Didnt like the material”

Quality-Overall4%

“Not well made”

Length4%

“Way too long in length”

Thickness2%

“They are a thicker material”

Strap/String Quality2%

“Terrible straps”

Shape/Style2%

“Not usually my style”

Waist Fit2%

“Runs small around waist”

Advertised Vs Actual Product2%

“not like the picture”

Smell1%

“It smelled like cigarette smoke”

Top return reasons

Size-Overall46%

Length17%

Waist Fit9%

Material Quality6%

Shape/Style3%

Chest Fit2%

Advertised Vs Actual Product2%

Thigh Fit2%

Hip Fit2%

Color1%

Common questions

Is overalls profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 156 tracked products. 23 of 47 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Worth a look (63/100).
How competitive is the overalls niche?: 52 brands and 61 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in overalls?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 15.1% — above our launch gate.
When does demand for overalls peak?: Demand peaks in May–Jun–Sep; the busiest month runs 2.8× the quietest.
What does it cost to enter the overalls niche?: Listings span $13.20–$48.75; the average listing price is $28.64 (sweet spot $15–$100). The average incumbent carries 2,532 reviews — the moat a new listing must climb.

overalls

overalls market data

Competition & brand share

Demand & seasonality

Top overalls search terms

Top overalls products on Amazon

Top sellers

Newest

Trending

What buyers say about overalls

What buyers love

What buyers complain about

Top return reasons

Common questions

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