overalls
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$28.64avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great$13.20–$48.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 14.7M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,532.17avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad15.1%return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, overalls is a $1.1M/yr Amazon United States market (14.7M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Sep. Verdict: Worth a look — 63/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Launch success
- 49%
- 23 of 47 new (360d)
- Conversion rate
- 0.3%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 96%
- Out of stock
- 0.9%
- Avg brand age
- 37 months
- Avg seller age
- 159 days
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
52 rising
Sellers
61
Top-5 brand share
42%
Top 20: 84%
Top-5 click share
18%
Top 20: 41%
Open market
51%
- ANRABESS10%
- PLNOTME10%
- luvamia8%
- Ekouaer7%
- Amazon Essentials7%
- PRETTYGARDEN6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.4% search growth over the last 90 days.Peak months: May, Jun, Sep · busiest ÷ quietest = 2.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 156 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PLNOTME Womens Denim Bib Overalls Barrel Leg Adjustable Strap Jean Pants Jumpsuits with Pockets
PLNOTME$41.504.1★1,249 rev
UNIANKIYA 2024 V Neck Sleeveless Loose Fit Overalls One Piece Jumpsuits For Women Spaghetti Strap Harem Long Pants with Pockets
UNIANKIYA$17.804.1★4,368 rev
PRETTYGARDEN One Piece Jumpsuits for Women Dressy Casual Sleeveless Crewneck Wide Leg Rompers Jumpers 2026 Vacation Summer Outfits(Black M)
PRETTYGARDEN$33.284.3★2,316 rev
QXE Womens Jumpsuits 2026 Summer Floral Overalls One Piece Outfits Sleeveless Wide Leg Pants Rompers with Pockets
QXE$27.993.6★1,188 rev
Womens Denim Wide Leg Overalls Adjustable Strap Loose Fit Bib Pants 2026
PEIHOT$41.124.4★94 rev
Newest
by launch date
Levi Strauss Signature Gold Womens 90s Hertiage Overall Stretch Denim (Available in Plus) Jolene Large
Levi Strauss Signature Gold$39.52202 rev
Amazon Essentials Womens Square Neck Wide Leg Sleeveless Jumpsuit Black Large
Amazon Essentials$21.8874 rev
Amazon Essentials Womens Oversized-Fit Sleeveless Jumpsuit Black X-Large
Amazon Essentials$20.14103 rev
Ekouaer Womens Casual Overalls Wide Leg Jumpsuits Loose Summer Rompers Baggy Jumpers with Pockets Black M
Ekouaer$25.4344 rev
chouyatou Womens Suspender Strap Loose Denim Bib Overalls Y2k Baggy Distressed Jeans Wide Leg Jumpsuit Pants (XX-Large Blue)
chouyatou$26.7825 rev
Trending
90-day click momentum
Amazon Essentials Womens Womens Medium Stretch Relaxed-Fit Denim Short Overalls with Adjustable Straps Classic Light Wash Medium
Amazon Essentials$22.744.4★
PRETTYGARDEN One Piece Jumpsuits for Women Dressy Casual Sleeveless Crewneck Wide Leg Rompers Jumpers 2026 Vacation Summer Outfits(Dark Green M)
PRETTYGARDEN$30.994.3★
Ekouaer Rompers for Women Summer Casual Sleeveless Short Overalls Boho Spaghetti Strap Shorts Jumpsuit with Pockets Black M
Ekouaer$13.204.5★
Amazon Essentials Womens Square Neck Wide Leg Sleeveless Jumpsuit Black Large
Amazon Essentials$21.884.4★
chouyatou Womens Baggy Adjustable Strap Denim Bib Overalls Barrel Jeans Casual Loose Wide Leg Denim Pant Jumpsuits (X-Large Blue)
chouyatou$34.024.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable to wear”
“Fit is accurate”
“Amazing quality”
“Comfortable material,”
“Color is accurate”
“Extremely soft”
“Very flattering”
“Prefect amount of stretch”
“Good for the price”
“Lightweight and breathable”
What buyers complain about
“Super long”
“Didnt like the material”
“Not well made”
“Way too long in length”
“They are a thicker material”
“Terrible straps”
“Not usually my style”
“Runs small around waist”
“not like the picture”
“It smelled like cigarette smoke”
Top return reasons
Common questions
- Is overalls profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 156 tracked products. 23 of 47 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Worth a look (63/100).
- How competitive is the overalls niche?
- 52 brands and 61 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in overalls?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 15.1% — above our launch gate.
- When does demand for overalls peak?
- Demand peaks in May–Jun–Sep; the busiest month runs 2.8× the quietest.
- What does it cost to enter the overalls niche?
- Listings span $13.20–$48.75; the average listing price is $28.64 (sweet spot $15–$100). The average incumbent carries 2,532 reviews — the moat a new listing must climb.
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