Overalls

Shoppers searched for this 14.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

14.7M

Growth, 90 days vs prior 90

+28.4%

Conversion, latest week

0.3%

Market size, estimated

$1.1Ma year

Peak month

September2.8× the quietest month

Top search term

overalls for women3.8M searches a year

Listings sell for $28.64 on average, from $13.20 to $48.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $28.64 that is $7K to $14K a year per listing.

Average price

$28.64inside the $15 to $100 sweet spot

Price range

$13.20–$48.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

15.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #101 within Jumpsuits, Rompers & Overalls. It carries 2,532 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

0.9%

Average rank

#101in Jumpsuits, Rompers & Overalls

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

2,532per listing

Listings tracked

156

47 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

47

Successful launches

23Amazon's first-year sales bar

Average brand age

37 months