overall dress
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible$30.17avg listing price — sweet spot $15–$100
Price range
Great$13.20–$52.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$645K$645K/yr · 6.3M searches
Growth
Good+42.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,670.77avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad14.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, overall dress is a $645K/yr Amazon United States market (6.3M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
overall dress market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- $453K–$603K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #808
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 96%
- Out of stock
- 0.9%
- Avg brand age
- 38 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
63 falling
Sellers
78
Top-5 brand share
45%
Top 20: 78%
Top-5 click share
12%
Top 20: 34%
Open market
51%
- ANRABESS18%
- Amazon Essentials9%
- CIDER7%
- luvamia6%
- Pink Queen5%
- chouyatou4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Top overall dress search terms
- overall shorts for women393K/yr
- overall dress666K/yr
- denim overalls for women501K/yr
- overall shorts282K/yr
- overall dress for women498K/yr
- womens overalls shorts159K/yr
- short overalls women172K/yr
- plus size overalls220K/yr
- jean overalls for women275K/yr
- womens denim overalls209K/yr
Top overall dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANRABESS Overalls for Women Denim Shorts Overalls 2025 Summer Casual Loose Fit Adjustable Rompers Jean jumpsuit Bib Shortalls Army Green Medium
ANRABESS$37.254.2★1,928 rev
ANRABESS Overalls for Women Denim Shorts Overalls 2025 Summer Casual Loose Fit Adjustable Rompers Jean jumpsuit Bib Shortalls Washed Deep Blue Medium
ANRABESS$37.194.2★1,928 rev
ANRABESS Womens Rompers Summer Casual Loose Sleeveless Overalls Spaghetti Strap Shorts Jumpsuit 2026 Beach Vacation Clothes Black Medium
ANRABESS$17.304.5★9,551 rev
PLNOTME Womens Denim Bib Overalls Barrel Leg Adjustable Strap Jean Pants Jumpsuits with Pockets
PLNOTME$41.504.1★1,249 rev
Pink Queen Womens Casual Loose Bib Short Jean Overall Outfits Relaxed Fit Empire Waist Shortalls Workwear with Adjustable Straps and Convenient Tool Pockets Light Blue L
Pink Queen$32.794.3★527 rev
Newest
by launch date
Amazon Essentials Womens Womens Medium Stretch Relaxed-Fit Denim Short Overalls with Adjustable Straps Classic Light Wash Medium
Amazon Essentials$22.74116 rev
Amazon Essentials Womens Womens Medium Stretch Relaxed-Fit Denim Short Overalls with Adjustable Straps Medium Blue Vintage X-Small
Amazon Essentials$20.85116 rev
Amazon Essentials Womens Womens Medium Stretch Relaxed-Fit Denim Short Overalls with Adjustable Straps Medium Blue Vintage XX-Large
Amazon Essentials$21.95116 rev
ZMTUO Denim Overall Shorts for Women Stretchy Adjustable Straps with Pockets Cuffed Hem Zipper Closure
ZMTUO$35.4440 rev
CIDER Overall Shorts For Women Jean Denim Rompers Adjustable Strap Loose Fit Overalls Summer Casual Outfits with Pockets Beige M
CIDER$39.25366 rev
Trending
90-day click momentumCIDER Overall Shorts For Women Jean Denim Rompers Adjustable Strap Loose Fit Overalls Summer Casual Outfits with Pockets Beige XS
CIDER$39.254.0★
Amazon Essentials Womens Womens Medium Stretch Relaxed-Fit Denim Short Overalls with Adjustable Straps Classic Light Wash Medium
Amazon Essentials$22.744.4★
ZMTUO Denim Overall Shorts for Women Stretchy Adjustable Straps with Pockets Cuffed Hem Zipper Closure
ZMTUO$35.444.3★
Amazon Essentials Womens Womens Medium Stretch Relaxed-Fit Denim Short Overalls with Adjustable Straps Medium Blue Vintage XX-Large
Amazon Essentials$21.954.4★
CIDER Overall Shorts For Women Jean Denim Rompers Adjustable Strap Loose Fit Overalls Summer Casual Outfits with Pockets Beige M
CIDER$39.254.0★
What buyers say about overall dress
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable fit”
“Extremely comfortable”
“Amazing quality”
“Good material”
“Color is cute”
“soft fabric”
“Comfortable and stylish”
“Great for the price”
“Love the pockets”
“Really nice lightweight summer outfit”
What buyers complain about
“Fit is loose”
“Material is cheap”
“Poor Quality”
“Buckle broke ime”
“Way too long in length”
“Bad chemical smell”
“Thick”
“The coloring was not as pictured”
“they're weirdly shaped”
“contrary to the description”
Top return reasons
Common questions
- Is overall dress profitable to sell on Amazon United States?
- The niche generates $645K/yr across 195 tracked products. 19 of 59 products launched in the last 360 days are still selling. 90-day search growth is +42.0%. Flapen's verdict: Worth a look (63/100).
- How competitive is the overall dress niche?
- 63 brands and 78 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in overall dress?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 14.4% — above our launch gate.
- When does demand for overall dress peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the overall dress niche?
- Listings span $13.20–$52.90; the average listing price is $30.17 (sweet spot $15–$100). The average incumbent carries 1,671 reviews — the moat a new listing must climb.