over the garden wall
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great201.23avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.54avg listing price — sweet spot $15–$100
Price range
Good$2.97–$45.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 60K searches
According to Flapen's Amazon United States niche tracking, over the garden wall is a $4K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
over the garden wall market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $23K–$28K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #65,685
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 80%
- Out of stock
- 13.1%
- Avg brand age
- 36 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
24
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
29%
- FAADBUK23%
- Over the Garden Wall17%
- LOGOVISION10%
- FOTAP8%
- Bioworld7%
- Generic4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 52.9×
Top over the garden wall products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FAADBUK OTGW Inspired Gift OTGW Fan Gift Greg Quote Aint That Just the Way (Aint That BR)
FAADBUK$14.784.8★45 rev
Over The Garden Wall Hes Our Frog Unisex Adult T Shirt (Medium) Military Green
LOGOVISION$14.974.6★22 rev
Over the Garden Wall Plush Key Chain Clip Mystery Blind Box Set of 2
Over the Garden Wall$25.884.4★61 rev
OTGW Merch Cartoon Inspired Gift OTGW Fans Gift Pottsfield Harvest Festival Gifts (Wall-T)
FOTAP$15.114.4★18 rev
EmbroideredHarvest Festival Pumpkin Carver Sweatshirt Over The Garden Wall Halloween Hoodie Spooky Season Pullover Fall Autumn Multi
Generic$30.304.6★6 rev
Newest
by launch date
Over The Garden Wall Character Cottagecore Collage Cartoon T-Shirt
Over the Garden Wall$18.6813 rev
Over The Garden Wall Aint That Just The Way Leaves Cartoon T-Shirt
Over the Garden Wall$19.361 rev
Over The Garden Wall Vintage Framed Scene Spooky Cartoon T-Shirt
Over the Garden Wall$21.942 rev
EmbroideredHarvest Festival Pumpkin Carver Sweatshirt Over The Garden Wall Halloween Hoodie Spooky Season Pullover Fall Autumn Multi
Generic$30.306 rev
Goecjnvm Over Garden Wall Cosplay Cloak Shirt Pants Hat Uniform Wirt Mantle Cape Cloak Navy Blue for Halloween Costume (Blue(Men) X-Large)
Goecjnvm$45.990 rev
Trending
90-day click momentum
Over The Garden Wall Gregs Frog Adult Black Sleep Pajama Shorts -Large
Bioworld$22.480.0★
Goecjnvm Over Garden Wall Cosplay Cloak Shirt Pants Hat Uniform Wirt Mantle Cape Cloak Navy Blue for Halloween Costume (Blue(Men) X-Large)
Goecjnvm$45.990.0★
Popfunk Over The Garden Wall Greg Potatoes and Molasses Tall Mens Jogger Sweatpants Black Large
Popfunk$29.284.0★
Over The Garden Wall Greg & Wirt Adult Sand Crew Neck Short Sleeve T-Shirt-Large
Bioworld$18.280.0★
EmbroideredHarvest Festival Pumpkin Carver Sweatshirt Over The Garden Wall Halloween Hoodie Spooky Season Pullover Fall Autumn Multi
Generic$30.304.6★
What buyers say about over the garden wall
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“Great quality”
“It is soft”
“Exactly as pictured”
“High quality design, material, construction, and so unique in his shape”
“great value and so so so fun and cute”
“it fluffed up GREAT”
“Durability is a plus”
What buyers complain about
“Its a lot larger than I expected”
“The material is a cheap, rough cotton”
“The sleeve openings are tight and oddly sewn and the sizing runs small”
“they dont have strong yellow glow”
Top return reasons
Common questions
- Is over the garden wall profitable to sell on Amazon United States?
- The niche generates $4K/yr across 30 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the over the garden wall niche?
- 19 brands and 24 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in over the garden wall?
- Top complaints mined from reviews: Size-Overall, Material Quality, Stitch/Finish/Polish. The return rate is 1.2%.
- When does demand for over the garden wall peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 52.9× the quietest.
- What does it cost to enter the over the garden wall niche?
- Listings span $2.97–$45.99; the average listing price is $18.54 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.